We had the good fortune of connecting with Hayley Steiner and we’ve shared our conversation below.
Hi Hayley, can you walk us through the thought-process of starting your business?
Starting my own business has been a very natural progression for me. I’ve always had such intense drive and knew that I would be the most fulfilled in my life if I could put all of my hard work and energy into something that I was truly passionate about.
I decided to start a creative business as an eager and enthusiastic artists who just wanted to share that passion with others. I wanted give them a platform to showcase their work and help them to overcome any discouragement they might have received on their path. We’re taught at such a young age that “If you want a creative career, you’ll never have any money.” and I refused to allow that message to effect my success or the success others. It is because of this that I decided to start my own business and try to make a small impact in that way of thinking.
I started RiNo Showcase in 2018 and knew that I wanted to facilitate a new and exciting environment where creatives could be celebrated for their talent, network with other like minded people, and be given the opportunity to profit from all of their hard work. I’ve been lucky enough to see my business succeed in this over the last few years (2020 didn’t happen, right?) and I would not trade in the decision to start this business for anything in the world.
Alright, so let’s move onto what keeps you busy professionally?
RiNo Showcase has truly become an extension of myself. What once started as an event for creatives and art lovers has quickly become a community of creatives helping to inspire success and growth in one another. I really believe that that is what makes RiNo Showcase different. We’re not just another event company, We’re a company with so much heart behind us and each event means so much to the creatives involved. We’re here to give opportunities to creatives and hopefully assist them in a fully realized career in their craft. Artists will forever keep 100% of their profits from our shows and musicians will always receive profit share, so each ticket you buy to our events goes directly to supporting creative success right here in Denver.
It definitely hasn’t been easy to get here. There have been many obstacles and mistakes that have been made but I always persevere and aim learn from my mistakes. When you have so many people who believe in you and believe in what you are doing it makes it easier to get back up again after being knocked down. What’s that saying? Fall down 6 times get up 7! That is the one of the many beauties of this community that is RiNo Showcase.
The company is definitely changing too, especially after our Summer Series events at Number Thirty Eight. This year I will begin taking on creative clients to assist them in managing and marketing their brand. This will include musicians, artists, and creatives of all kinds. I’ve already began working with a few and it has been such a rewarding project already.
I’ll also be starting our “Spotlight” interview series that will focus on local creatives and musicians in the Denver. I’m super excited about this series and aspire to have it both a web article series and fully formed podcast by the end of the year.
RiNo Showcase will of course always be an event company at it’s core that facilitates a space for creative success. I’m so excited for the possibilities of this year and so excited to see how the entertainment industry changes shape after such a crazy year last year.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well I must say, there is certainly a reason why I decided to partner with Number Thirty Eight for the showcase this year. What an absolutely incredible place with some of the very best cuisine and local cocktails! So that would be a must on the list, then I would have to say we would hit RiNo and do a mural tour and to grab a cocktail at one of the many awesome craft bars in the area. Then maybe we would catch a show at Larimer Lounge or The Marquis so we could grab a slice! The following day I would want to hit up Breckenridge for a hike and then head over to Breck Brewery for a beer and some lunch. The possibilities are truly endless here. That’s what great about Colorado. If you’re bored it’s probably your own fault.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely. So many people deserve recognition in the RiNo Showcase story. I would say the people who deserve the most recognition are the talented individuals who decide to apply for the showcase and participate in the events. The artists, creators, and musicians who are chosen to work with RiNo Showcase are some of the most dedicated, talented, and inspiring people I have ever met and much of my companies success is due to their dedication to the events. I have seen artists go from showing their work for the very first time to becoming full time creatives as a result of this company. Those are the real MVP’s in my book.
As for those who deserve recognition in the building of this company I absolutely have to give a shoutout to my future husband, Max Wisdom. He has been the most supportive person from nearly the very beginning. From building galleries by hand to always pushing me to succeed (even when I didn’t believe in myself.) There really wouldn’t be a RiNo Showcase without Max and I am forever grateful for him for all that he does for me and this little business of mine.
I would be nowhere in my life without my father, Patrick McCabe. He has been a driving force in my life and has always believed that I could do whatever I put my mind to. From watching me go from nursing school to full time artist, he has never once told me to be anyone other than myself and I think that is one of the most important qualities in a parent. He truly is my personal hero and I am very lucky to call him “Dad’.
I also have to shoutout to all of my supporters and the people who have believed in me even when it may have been hard to do so. I have such an incredible network of friends who have supported me, mentors who have given me advice, and volunteers who have made the events possible. Not to mention the venues who have hosted, bartenders who have kept our guests hydrated, sound engineers that make the music possible, and so many more people. You guys are the ones who help make this all possible and I am so incredibly thankful for each and every person who has ever been involved in these events.