We had the good fortune of connecting with Joey Coleman and we’ve shared our conversation below.

Hi Joey, how do you think about risk?
Risk taking is so engrained into the fabric of both who I am as a person and who we are as a company that it can be hard to differentiate between the two. I was led to cbd literally by risk gone wrong. In 2017 I was in a paragliding accident in Colombia that left me with a broken spine and unstable spinal cord. I was facing the very real possibility I may never walk again. I was unaware at the time, but as I came crashing down to earth from the Colombian sky, I was propelled onto a path that would would lead me back to my home state of Colorado, and into the cbd industry.

My accident left me with a massive pressure fracture, meaning I essentially exploded my L1. My spinal cord was incredibly unstable, and the doctor’s prognosis was that I’d likely never walk again. Physically, I was in pieces, but I hadn’t really broken mentally till that possibility was presented. I’d spent nearly a decade chasing adventure around the globe: climbing Russia’s highest peak, sailing the Pacific on a “pirate ship” I’d renovated, riding motorcycles through Mongolia. I’d been an athlete my entire life. If I couldn’t walk, if I could never again take my wife’s hand and wander down a trail, I didn’t know who that would make me- and it terrified me.

With the condition of my spinal cord, the medics were careful not to move me, but I had to have an MRI before the doctors could make any decisions, so I had to be moved from my gurney to the MRI machine. It was a three second, meter long hoist to get me into the machine, but agonizing doesn’t do it justice. It was a mind numbing pain that had me on the verge of passing out, yet not merciful enough to actually let me slip away into unconsciousness. Once the MRI results came in, I can remember a lot of tears, conversations about “realistic expectations”, and finally being rolled away to undergo a spinal fusion. All I wanted to hear before going under was that I would walk again when I woke up, but it was a promise the surgeons couldn’t make me. Finally the drugs kicked in, and like a dream I began to slip away, terrified, not of the surgery to come, but of who I may be when I woke up.

Let me make one thing clear- I can’t stand snake oil salesmen. Especially when they pray on those in need of help. This is not magic. CBD did not magically heal my spine and have me doing back-flips again. My pain didn’t suddenly disappear- I had screws and a t-joint fused into my back, the only thing that would take away all the pain would leave me a zombie and actually slow my recovery. But after switching to a regular regiment of CBD, I noticed that my regular painful tossing and turning through the night was reducing. I was actually getting sleep, and felt more recharged the next day to continue my recovery. Then I felt less pain after doing my tedious physical therapy. My inflammation reduced. Some of the numbness and shooting nerve pains were lessening. Some of this was due to my physical therapy and my body fighting to heal, but some of it was CBD. And one of the biggest upsides: I had no side effects. I wasn’t groggy. It didn’t put me in a fog. There was no addiction. It felt like rather than mask the injury, it helped in the healing process.

Today as I write this piece, I’m four years post crash. I’m rock climbing again. Running. Swimming. Even mountain biking. To the untrained eye I look as though I never had an injury. I’m still taking CBD, and I still see the benefits daily. Am I a hundred percent? No, there’s nothing that can turn back time on a broken spine. When I went into surgery, the one thing I wanted the doctors to tell me was that I would walk again when I woke up, and it’s a promise they couldn’t make me. I feared I’d never walk hand in hand with my wife again. Never wander down a mountain trail and jump carefree into an alpine lake by her side. I will always deal with certain issues, but everyday I wake up knowing how close I was to losing everything, and that in the end, I proved a handful of doctors wrong. I can take a hike with my wife through the mountains, enjoying the beauty, not focused on the pain. I’m grateful that CBD plays a part in that miracle, and even more thankful that I can help provide that same relief to others.

I have always lived a life of adventure and risk taking, both personally and in business, but I never imagined that a risk would so directly change the course of my life. It’s been a brutal journey, and it’s one that I will forever be on, but I’m grateful for the way it has changed my outlook on life, how I approach problems, and where I see opportunities that I may have previously been blind to.

What should our readers know about your business?
We are a family owned and operated hemp & cbd business based in Colorado’s Grand Valley. We have seen success because we’ve taken on every stage of of the cbd industry ourselves, from growing the hemp, to extracting, to making our incredible products for customers all around the globe. I think one thing we are most proud of is in an industry filled with those looking to get rich quick, we’ve stuck to our roots and done things right, and our loyal customers are the ones who benefit.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Be ready for a hell of an itinerary! I’m going to say this is a summer trip, and seeing that we live in one of the best places in the country to mountain bike, we’re going to start with an early morning morning on one of the hundreds of miles of single track trails here in the valley. You’ll fly by sandstone spires, cruise a trail over the Colorado River, and soak up the beauty of the Grand Valley.

As the sun rises higher in the sky and the temps climb, we’ll take to the river! The Grand Valley is the famous meeting point of the Colorado & Gunnison River. We’ll load up the rafts and bounce down the river past ancient canyons as bald eagles soar overhead.

Finally we’ll head to the Grand Mesa, the world’s largest flat top mountain, which looms to the east of town. A short 40 minute drive and you’ll be transported from the high desert of the valley, to a forest filled with pines, aspens, moose, bear, and wait for it- 300 lakes waiting to be explored!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Oh man, I have so many people to be grateful to and so much I’ve learned from so many. My wife and I lived overseas for the better part of a decade, and it was one of the best decisions of our life. The people we met lived lives and chased dreams we never knew were even a possibility. My mentor, OB Wetzell, stands out as one of my greatest inspirations. A visionary. A builder. His energy was contagious to be around when my wife and I lived in Singapore, and I still push myself daily to live life half as much as he does (and he’s in his 70s!) Thanks for being a guiding light OB!

Website: www.kaicbdco.com

Instagram: https://www.instagram.com/kai_cbd/

Linkedin: https://www.linkedin.com/in/colemanjoey/

Facebook: https://www.facebook.com/kaicbd

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