We had the good fortune of connecting with John Clark and we’ve shared our conversation below.
Hi John, we’d love to hear more about how you thought about starting your own business?
Well initially I started releasing my music for my kids to find when I am gone and that is still the main reason. Once I started getting involved with playlisting and the streaming sites and the sense of community some musicians share is when I started to take more of a business approach to some of my releases. Basically my John Clark releases are all over the place – multi genre and whatever I want to do. My newer artists are specific to a certain genre or niche (Fin Moon – instrumental guitar) (Helen Green – instrumental piano) So it started as a trail for my kids but then they started getting hungry 😉
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have always kept music my passion and not something that I consider ‘work”. I don’t want that word to suck the fun out of it. I love learning and the current music industry is ever changing and there are new things to learn everyday. Networking is huge too and easier than ever with socials if you can avoid the total crap. I am probably the most proud of my “Princess Unicorn” video that my 4 year old Cali wrote on the spot! She is a little rockstar and I love getting to play music with her and include her in my music!! Nothing is easy with music especially when you use a generic name like John Clark and make music in an unpopular genre!! There is constant rejection….constant. Have thick skin and a short memory. My family is first and sometimes that means no time for music – but it is all for them anyway.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would choose a good summer day and bring them out to my lake community in Lake Sherwood. We would pack a few coolers and take the boat out on the lake and swing by the man made beach. That is what our summer consists of anyway! But if it was a longer time around the St. Louis area and there wasn’t a crippling pandemic happening we would go to the city and find some good live music – Riverport or the Pageant and probably get some IMO’s pizza. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I think that growing up my parents were really supportive of anything I did creatively especially my mom. I also followed my big brother down the musical path so without my immediate family and those early musical connections I don’t think it would be such a passion of mine. Also as I got older having kids lit another fire in me to continue doing music on the side, in my free time and as my own personal therapy. Family is a huge underlying theme of my music and you can hear all of my kids make cameos at some point within my catalog!!