We had the good fortune of connecting with Jon Cook and we’ve shared our conversation below.
Hi Jon, can you walk us through the thought-process of starting your business?
I recognized early on in life (middle school and high school) that I have a gift of helping people tell stories, often their own stories, in more engaging, compelling ways. For me, starting Keynote Content was not about me. It’s about connecting with people who are holding life-changing stories in their hearts that don’t know how to craft those stories to actually change lives. If I could leverage my gifts to serve someone else’s audience, that was worth taking the leap to start Keynote Content. Just this past year we helped develop messages for national and international influencers about anti-bullying, environmental change and legislation, reframing the future of U.S.-based education, mental health awareness in Silicon Valley and other tech startup centers, revitalizing marriages, leadership and legacy impact, suicide prevention and intervention for veterans and first responders, chiropractic care as a proactive investment in your whole-body health, more meaningful conversations between parents and their teens, helping aspiring talent in Hollywood and NYC make better connections, inspiring moms of all ages and stages to push back against ‘should-isms’, getting truly organic products to market with integrity and efficiency, breaking free from domestic violence and relational abuse for good, empowering nonprofits to secure the funding they need to change the world, and exchanging outdated financial beliefs with data-driven wise principles, to name a few. This is the company, the impact I prayed we could make when starting seven years ago. And now, I’m giddy that it’s my everyday honor.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I launched Keynote Content in 2013 after sensing a massive opportunity to amplify the stories and voices of others around me. We are the only copywriting and messaging agency for speakers, coaches, and experts that leverages neuroscience-based ethical persuasion and conscious empathy to craft powerful sales copy and remarkable content that can change the world for good. I’ve personally worked with over 1,100 business coaches and consultants and more than 800 public speakers one-on-one since 2016 helping craft and share their messages. What I’ve learned is that everyone with a heart from empathy has a life-changing story to share. The biggest challenge is breaking through all of the ‘noise’ online to help the right audience hear what they’re straining to hear from the right person.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If it’s during the fall, I’d have them come into Denver right when the aspens are turning golden. We’d do our annual drive over Guanella Pass, hike for a few hours, and then, grab pizza at Beau Jo’s in Idaho Springs. Whatever time of year it is though, we’d also grab VooDoo Donuts, Little Man ice cream, and Snooze for breakfast or brunch. We may include touring a few microbreweries, RMNP, Seven Falls, Red Rocks, LoDo, and a game at Coors.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
No one has embodied the unconditional love, support, wisdom, and grace to help me get to where I am today more than my bride Kara. She was the one who believed in me the most to start Keynote Content. Without her, I guarantee I wouldn’t be nearly as successful or fulfilled in my life and work. I love you, Kara.