We had the good fortune of connecting with Jonathan Stock and we’ve shared our conversation below.
Hi Jonathan, can you walk us through the thought-process of starting your business?
I’m not positive I have a thought process before I start a business. I have owned and operated my own and other peoples small businesses for over 15 years now and I can say I don’t have a standard operating thought process. It will vary business to business and industry to industry. When I first started I’m sure my process was simply “That would make a great business…” but it has evolved from there. It definitely starts with a vision and industry need and blossoms from there. Usually any thought process is simply problem solving. What is the problem? Can I help? Will the investment in time be worth the payout from work? Does offering this solution to the public change how people live their lives for the better?
I would definitely say at this point my focus is sustainability.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I believe that my philosophy that solving problems IS the best service is what sets my services apart. In so many industries I see a majority of business that is perfectly fine with taking money for doing a job with little care or oversight on how their work impacts the original issues. The thing I have set out to do with the MOB Shop aside from providing excellent service is truly making sure I understand the customers needs and I’m only offering products for them that will enhance their experience. Combine that with industry leading price structure and its a winner to me. To me experience is priceless, but so is simplicity and ease. So with every customer I am looking to provide all 3 of those… an experience they won’t forget, simplicity with a complex need, and ease of emotions so they can deal with the fact they’re repairing an already expensive piece of electronics.
Before I adopted this philosophy, everything was difficult. I was more concerned with a bottom line than with helping. It’s funny that happened in the middle of my career when I was the most financially successful. I was a talented Rehabiliation Specialist, trying to raise my hourly worth, which at one time ballooned to $275 for 40 minutes of my time and I was booked back to back, 12 hours straight at a clinic I directed.
I listened to a lot of business coaches telling me I was still not making what I was worth and I allowed those sentiments to guide my choices, and for the most part none of those choices made me happy at all. I was just chasing a dollar and a dream that someone would name a building after me if I kept on trying to break my back to be the next big thing. I burned out. I broke down. It wasn’t worth it to me.
In The MOB Shop I have all the things I was looking for in Rehabilitation. Sometimes life takes some unexpected twists. I always want to be ready to twist with them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have had friends and family come here and visit for a week at a time. A week is not enough to see this beautiful state. When my sister and her family came to visit we: – Took the kids to the Kids Museum and the Aquarium and toured downtown. We spent time at a few parks. We ate food in donwtown Littleton.
– We then took a drive in the mountains to Glenwood Springs and spent the day in the Glenwood Springs Hot Springs and stayed in an Airbnb in the area
– We then drove from Glenwood to Vail and spent the day window shopping things we will never be able to afford and my sister and niece went skiing at Vail for the day while I took the rest of the family sight seeing in Vail.
– We then drove to Summit County near Keystone and stayed in a vacation Condo and spent a few days in Dillon and Frisco.
– By the time we got done with all of this the week was nearly at an end…
So it depends; do you want to see a little of the entire state or just spend time in one area?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m not positive I would be anywhere today in the field of Personal Electric Vehicle Repair without a community of fantastic people. There are so many positive standouts in this new and ever growing field that if I start to thank one person I will wind up thanking everyone. When I was first starting out there were vendors who were willing to send me equipment to sell and install in trust. The profits from this work allowed me to rent a larger space and buy more tools. I lived as minimally as possible while I built this. Our family definitely went through many financial struggles as a result of the shops growth but continued need for operating capital. That capital was earned with sweat and time.
So many smart people willing to stop, spend time with me, and teach me the things I needed to know to run a successful repair shop I don’t know where to begin…. Bob Nicholson with Bob’s Stoke Shop in Novato California, James Paul with Zero G Factory in NOLA, Olivier Cornu an electrical magician from France, Hector Arroyo an Airplane tech, Sonny Wheels in Queens, Jake Leary in Brooklyn, Troy Hendricks and Ric Miller for giving me 1000 reasons to make a big ole shop, Ben in NM for actually asking me why I hadn’t done it, Cauri Jaye with the Stoke Life Service for taking me in and giving me 33% ownership of the network based on the other work I had done in the community up until that point, Kyle Arn and Zak Gruber from Carve Collective in Wisconson… I could honestly just keep on going and going and going.
Most of all thanks to Future Motion makers of OneWheel. Without the OneWheel I don’t know what I would be doing.
Self, Carve Collective