We had the good fortune of connecting with Jose Beteta and we’ve shared our conversation below.
Hi Jose, we’d love to hear more about how you thought about starting your own business?
The thought is always to identify a need in society. In our case we noticed a need for Latinos to be included in the craft beer industry. We proceeded to create a project that would be inclusive of that need, but that would also include current craft beer lovers too.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Raices is a project that focuses on three main pillars: Community, Culture and Cerveza. Each of those pillars are represented daily from the moment you walk through our doors and see it in our art, atmosphere, music, products, ambiance and customer service. Our heavily programmed approach creates large engagement and repeat guests. We do all of this as we have Latin culture front and center for everyone to enjoy. that’s what sets us apart. Beginning was not easy. Tapping into the craft beer industry requires large amounts of capital because of the high cost of manufacturing equipment, rent and other considerable upfront costs. We overcame these obstacles by crafting a well-thought out business plan, finding a diversity of funding sources and our own skin in the game. Preparation is key to the success of a business. We want people to know that Raices means roots, cultural heritage and its a celebration of oneself. It is also a calling to those who have not to introspectively be proud of their roots.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would recommend a visit to Breckenridge, Red Rocks, Garden of the Gods and a visit to Strawberry Hot Springs. If visiting Georgetown visit Cabin Creek Brewery next to a beautiful lake and one of the most astonishing views. Also, checkout Ft. Collins and its many cool breweries and in Denver you can’t miss the 16th St Mall and Confluence park as well as Central Market in RiNo.
Who else deserves some credit and recognition?
Our success is due to a collective of experiences, relationships and support from our community, friends and family. I would like to recognize the ever going efforts of the Small Business Development Center, the Colorado Minority Business office, the Chambers of Commerce, the local municipalities and its business resources, organizations like Mi Casa Resource Center, Adelante, Servicios de la Raza and the State of Colorado to name a few. We would also like to thank and recognize the Denver World Trade Center.
credit: Raices Brewing Co