We had the good fortune of connecting with Justin Johnson and we’ve shared our conversation below.

Hi Justin, putting aside the decision to work for yourself, what other decisions were critical to your success?
The most important decision I’ve had to make is to believe in myself and the vision that I had for starting DreamisGrind. It’s not easy to put yourself out there and rally for yourself or your dreams, but in order to do that I had to take that first step out of my comfort zone. I believed I had more to offer than just going to work and coming home.

Alright, so let’s move onto what keeps you busy professionally?
I’ve always been a creator since I was kid, I have always loved the idea of transforming things. With DreamisGrind, I create events/shows with the idea mind to make it stand out and/or be different to be something special. The things I try to create span from not only shows, but youtube tv, music, marketing, and and brand solutions. I think of it as a one stop shop for a creative avenue. I think that one thing that sets us apart is how we conduct business and our overall follow through from beginning to end of a production. We brainstorm several ideas and concepts; then we plan, execute and produce events that are different, engaging, and correlates with our brand and the venue where the event is held.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When friends come to visit, I don’t necessarily have any itinerary, it’s more of a spontaneous thing based on the relationship that I have with that person. It could be going around the metro area to my favorite food spots such as; the Preservery, Tupelo Honey, Fat Sullys, Welton Street Cafe, Steubens, Las Delicious or El Chingon. Or taking them out to live music at venues like Red Rocks, Number 38, Tetra Lounge, Ophelias, and different festivals. Depending on the season, we would grab some Rockies, Nuggets, or Broncos tickets. There’s a lot of art around the city, so I’d take them to the RiNo area to see the artwalks and murals. Depending on the person, we may keep it low-key and go to the mountains and rent an AirBnB and enjoy the views away from the city.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my family, because they inspire me and motivate to keep going and not settle. My D.I.G teammates, thank you so much for what you do to make this business move forward. Let’s keep dreaming, planning, and executing to the top. Also the book called “The 4 Hour Work Week” by Timothy Ferriss inspired me because it shaped my thoughts on how I want my future to look like.

Website: dreamisgrind.co

Instagram: dreamisgrindproductions

Facebook: DreamisGrind Productions

Image Credits
Riley Karlstrand – Photographer Eliza Kuehner – Photographer

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