We had the good fortune of connecting with Kassia Binkowski and we’ve shared our conversation below.
Hi Kassia, how has your work-life balance changed over time?
I am the mother of three children under the age of four. I have twin toddlers. I am a wife, a daughter, a sister to five siblings scattered across the country. A true millennial, I have friendships scattered like the wind in the wake of my twenties which were spent bouncing from coast to coast, dear people who have helped chisel the shape of my soul whom I see too infrequently but desperately try to hold on to. I am a small business owner. I am parenting through a pandemic. There is no balance. There never has been. Maybe some day, but for the time being my life exists in the messy middle.
Alright, so let’s move onto what keeps you busy professionally?
A little over a decade ago I swallowed hard and walked away from a doctoral program in global health. Academia wasn’t for me. I was more red dirt road than research, I wanted winding conversations not rigorous methodologies. So I side stepped from program design into communications design and so began my career in storytelling. Until then, I never considered the role that creativity and communications would play in addressing the many social and environmental crises this world faces. I assumed – as many do – that social change would be driven by the policy makers, the researchers, the nonprofit leaders. I never would have thought that deviating from a more traditional career path in public health would ultimately afford me a more meaningful opportunity for impact. Alas there are a million ways to make your mark. I founded One K Creative to elevate the brands and voices driving social change. Eight years into this entrepreneurial journey, we are working with clients we believe in and causes we care about, to produce creative content that will drive their audiences toward action. Through film, photography, graphic design, and writing our team of strategists and storytellers is amping up brands within the social impact sector, and building their internal creative agency to drive engagement. Most recently, we’ve partnered with Evoke Media to launch Breaking Glass – a podcast and platform looking to upend gender inequality by sharing the stories of individuals changing the narrative for women. Our success as a studio has been driven by the wildly talented creatives that I surround myself with, each of whom is infinitely more talented than myself and each of whom is deeply committed to creating change. Lucky me to be standing in the middle of this magic. Together, we’ve stayed ruthlessly narrow in our commitment to bring creativity to the social impact sector. At One K, that means leveraging our collective creative talent to not only build brands, but to help those brands build their own creative capacity. We need to design solutions that support their success long after any given contract is fulfilled. We need to provide the tools, training, and resources for communication professionals within social impact organizations to apply creativity to their brands, to drive engagement through compelling content, and to do so with limited resources. That’s the next chapter of our work as a studio, that’s our sweet spot. Because if I’ve learned anything in the last ten years of business ownership, it’s that world needs more people leaning into their sweet spot, chasing the things that set their souls on fire, thinking outside the box about how to leverage their unique experience to create change. At One K, that exists at the intersection of art and impact.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My perfect week in Colorado is a little bit urban and whole lot of red dirt roads. It’s a little bit of time spent working in the quiet of my sunny studio, bopping down to grab a scone from the bakery, and walking through old neighborhoods with dear friends. But the perfect week is incomplete without carving out some time in the desert or mountains. In the summer we’re chasing big desert skies and rafting the Colorado River, in the winter we’re in the mountains chasing our four year old on skis. Life in Colorado is the perfect balance of work hard play hard and we always take full advantage. Some of our favorite spots that we always share with friends include: Gold Hill – http://www.goldhillinn.com/music.html Spruce Confections – https://www.spruceconfections.com/ Rayback – http://therayback.com/ Santo – https://www.santoboulder.com/ Cured – https://curedboulder.com/ Locale – https://www.localeboulder.com/ These days we’re just holding our breath, ordering tons of take out, and doing everything we can to help these local businesses survive the pandemic. Our town wouldn’t be the same without them!
Who else deserves some credit and recognition?
A huge shoutout to every single social or environmental impact organization that we work with. You are the ones doing the all too often thankless work of leaving this place a little bit better than we found it. You are our creative muse.
Other: Breaking Glass Podcast – http://weareevokemedia.com/breaking-glass-podcast/
One K Creative