We had the good fortune of connecting with Kim Carlson and Angela Hesemann and we’ve shared our conversation below.

Hi Kim and Angela, what was your thought process behind starting your own business?
We were both event managers in Downtown Denver hotels prior to the pandemic – Kim at the Hilton Denver City Center, and Angela at the Grand Hyatt. As soon as Covid hit and all events canceled, we were furloughed and eventually laid off from our positions. In July 2020, we heard a friend talking about a virtual conference that he had to attend and how draining it was to sit and stare at a screen all day while staying energized and engaged. We immediately started thinking of ways that we could take the skills that we had gained in our event planning careers to enhance the world of virtual events. Within a week we came up with a company name, formed an LLC, launched a website, and had a general vision of what we thought BreakAway would look like. We had contacts and colleagues from our years in the events industry who we reached out to, and we won our first piece of business in September 2020. From there, we continued to find business through our marketing efforts and word-of-mouth. In March 2021, we were featured in a Denver Business Journal article and on a 9News segment, both of which led to a surge of incoming leads that really set off our business. We have never slowed down since that point and grew our revenue 700% YOY in 2021. 2022 is looking to be an exceptional growth year as well!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our level of personalization and customer service sets us apart in this industry. It is crucial that we respond to our clients immediately during business hours and make sure that we adhere to or exceed the expectations and deadlines that we’ve set with our clients. We have an extensive list of clients that continue to come back and use BreakAway for various occasions due to the level of service that we provided and the relationship that we built with them throughout the process. It wasn’t easy to find our first clients and get them on board with using a new, young company! However, as we’ve built a base of clients, they have referred us to their colleagues in their industries and we’ve never stopped growing. We credit our years spent in hospitality to helping us know how to anticipate our client’s needs, empathize with their workload, and hopefully relieve some of the stress they feel as they are wearing so many more hats these days.

Our biggest lesson that we’ve learned along the way is that communication is everything. When we keep in touch with our clients about the projects that we’re working on, they feel confident that everything is moving along as planned. We work with a lot of vendors that do not prioritize communication, and we therefore understand the frustrations as a client.

When our client’s use BreakAway, they are not only supporting one women-owned small business, but they are also supporting all of the small, local businesses that create the incredible products that we use in our boxes.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We love the Denver food scene! Here are some things we’d do with our friends:

– Stanley Marketplace for brunch at Annette, shopping, a beer at Cheluna Brewery and happy hour at Comida.

– Start with breakfast at OneFold, then head to City Park and the Denver Zoo for some cold beers and animal viewing! Finish the day with happy hour at Humboldt Kitchen.

– Take a drive up to Estes Park and hike to Lake Ouzel at the Wild Basin entrance of RMNP, stopping for a cold beer at either Lumpy Ridge Brewing or Rock Cut Brewing, and finishing with a world-class dinner at Seasoned American Bistro.

– Brewery hopping in Rino, making our way to Number 38 for an array of food options and beers on tap.

– Drive up to Boulder and wander around Pearl Street Mall, grabbing happy hour at Jax’s Fish House.

– Window shop on 32nd Street on the Highlands, stopping for some delicious wings (and of course a cold beer!) at Fire on the Mountain.

– We love to eat! Some of our other favorite restaurants include Fish ‘n’ Beer, Uchi Sushi, Birdcall, the patio at El Five, Jerk Chicken at Jamaican Grill, Lowry Beer Garden, Dairy Block, Golden Flame (Aurora).

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Our husbands have been integral to our success. They have supported us through every project, celebrating all of our wins and consoling us when things don’t go exactly as planned. They are up with us building boxes when we have a huge order to get out and strategizing with us on how we can continue to grow and evolve our business. We couldn’t do this without them by our sides!

Website: www.breakawaymeetings.com

Instagram: https://www.instagram.com/breakawaymeetings/

Linkedin: https://www.linkedin.com/company/breakaway-meetings/

Facebook: https://www.facebook.com/BreakAwayMeetings

Image Credits
Ryan Lawrence Photography

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.