We had the good fortune of connecting with Kristina Rosa and we’ve shared our conversation below.
Hi Kristina, is there something that you feel is most responsible for your success?
There are three major factors that have aided me in having a successful brand.
Firstly, I create from what I know and put my heart into each of my sets. My knowledge as a prior teacher and a mother help me to see how children will most benefit from the activities. As an educator you have very little time and resources to create new materials, so making these sets attainable and affordable is very important to me. I often joke that I love what I do so much that I’d even do it for free!
Secondly, I do not have much competition. I stumbled into a market that really doesn’t exist much and is highly sought after. What I make is virtually unique and one of a kind.
Lastly, and probably the most important factor behind the success of my brand is communicating with my customers and making sure that they receive their orders on time and are 100% satisfied with them. I have a lot of repeat customers and my business would not be as successful without them.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Absolutely! I own and operate a shop that creates nature based educational resources for schools, families, and home daycares.
I always knew I wanted to work for myself- that was a life goal of mine. I got my BA and teaching credential and thought I was destined to be a teacher. I fell into Montessori education without even knowing much about it. I came to really love the Montessori and Reggio Emilia philosophies, I understood the value of learning in a non-traditional way and with a nature based approach. But as time went on I realized I enjoyed the behind the scenes of teaching more – adapting lesson plans, creating hands on materials…that spoke to me on a more personal level.
So I had the ideas to make this a business but I virtually knew nothing about running my own business. The idea was a little daunting but very exciting at the same time. I started small…(1) because if it didn’t work out I didn’t want to have invested too much and (2) because I just needed to get my foot in the door, there was always room for expansion later on, down the road. My shop started with 3 sets and almost 5 years later I have 95 sets in my shop!
Ultimately, I love the work I do – and I think that’s a rare thing in life. I love waking up in the morning and being able to create for a living. I love making parents, educators, and children happy with my creations. And I love the feedback and stories I hear from customers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I have had the privilege of living in the greater Denver area for 4 years now and I love exploring it’s many wonderful local attractions. I absolutely feel like this is and always has been my home and I love to share it with anyone who’s up for a visit. I don’t think a trip to Colorado would be complete without visiting some of my favorite hiking spots – particularly Castlewood Canyon, Bluffs, Watertown Canyon, Seven Falls, Manitou Incline, and Daniel’s Park. I love visiting Breweries and have a love for local hole in the wall eateries that are not on most people’s radar. And of course a trip here wouldn’t be complete without soaking in the Hot Springs!
Who else deserves some credit and recognition?
I would not be where I am today without the support of my loving husband. He let’s me have the freedom to do what I truly love and never questions my ideas, as wacky as they may be.
And a big thanks to my dad for letting me hang out with him in the garage during my formative years and for teaching me the ways of power tools. And to my mom, who always made me feel like I could do anything my little heart desired.