We had the good fortune of connecting with Layne Alexandra and we’ve shared our conversation below.
Hi Layne, we’d love to hear about how you approach risk and risk-taking
Risk is an essential part of being an entrepreneur. When you agree to a life as a business owner, you are also agreeing to a life of personal development and spiritual work. There is a whole new level of accountability. My relationship with risk will probably always be something I am dancing with. Anytime I set a new goal, my business requires me to step into the next level version of myself to achieve it. This happens all the time as a business owner. It doesn’t always feel easier with practice, but the confidence in taking risks does. It’s a practice.
What should our readers know about your business?
I found my work as a web designer through another passion of mine, music. My band needed a website and I decided to try my hand at it. Turned out, I absolutely loved it. I would stay up all night just obsessing over how I could dive in and learn more. Slowly, people started asking me to build their websites too and things were growing. In business there are always going to be things that feel easy and things that don’t. My craft itself has always felt challenging, but it’s been in a way that feels more like growth with ease. I find my flow state in design and when I am in my creativity things are very easy. The biggest challenge has been getting out of my own way. It’s in letting myself be seen and being willing to put myself out there. When you start there are a million stories in your mind. “What if I am judged”, “what if I am being too much?” or “not enough”. “What if I fail?”, “what if I succeed?”. I realized none of these thoughts matter. What matters is that I am following through on my purpose. What matters is the people that I am here to serve. I show up for the people who want to hear what I share, not the ones that don’t. Overcoming this is still a practice, but I break through it most easily when I consider how I can support others. Marketing, design, and business strategy come easy to me, and I want to be there for businesses that struggle in those areas. My hope is for them to shine their light and not be stopped by things I am able to help with. I care a lot about what I do and the people that I serve.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ooo I like this question. I grew up in Colorado and have a lot of pride about my home state. We would 100% need to…. – Grab a beer and do some bouldering at Movement Climbing + Fitness – See a show and grab some pizza at the Walnut Room – Take a trip up to Red Rocks (obviously) – Do some hiking to a lake or climb a 14er – Get some brunch in Boulder and walk to the Flat Irons – Explore downtown Golden – Drive to Idaho Springs for BEAU JOS <3
Who else deserves some credit and recognition?
Natalia Benson. 100%. I have worked with many business coaches in the past. All of whom are brilliant and I respect on so many levels, but it wasn’t until Natalia that I had a coach who emphasized the importance of inner work. T. Harv Eker says, “Your outer world reflects your inner world.” Natalia focuses on this all the time. She empowered me with the practices I didn’t know I needed to get out of my own way and step into my power. She also really helped me understand that success is found in the service of others. Giving generously every way you can will always result in the universe returning the abundance right back to you. This has changed me astronomically. Look into her work and you might experience some incredible shifts.