We had the good fortune of connecting with Logan Scheer and we’ve shared our conversation below.
Hi Logan, we’d love to hear more about how you thought about starting your own business?
Growing up, I watched my mother start and run her own business and loved the support and flexibility it gave our family. I started my Twitch channel, Ingrediology, in January 2020, pre-pandemic, and once the restaurant I was working at full-time had shut down temporarily for the second time, I knew it was time for me to explore my options starting my own small business. Ingrediology was built on a foundation of my love of learning and a passion for making cooking fun for everyone, from age 8 to age 80 and beyond.
What should our readers know about your business?
Ingrediology is the business I built to help solve an issue I began noticing a few years ago — many of my friends and acquaintances simply weren’t cooking at home…ever. Beyond potential health issues eating takeout all the time could present in the long run, I was saddened by the idea that these folks wouldn’t get to experience the love and warmth I felt growing up around my mother, aunts and grandmother, who cooked at home constantly. My passion for cooking was born in my home kitchen from a very young age. Fast forward to January 2020, when I decided it was time to start exploring the potential of live-streaming cooking classes to audiences around the globe on Twitch. My Twitch channel started very small, with just a handful of viewers per stream, and it was hard not to be discouraged. Having been a chef in restaurants and then a chef instructor, I thought I could build a community on my experience alone. But what I learned is that building your network/community must be an intentional act. I now block off time each week to connect with fellow cooking streamers, support their channels and talk through best practices. This alone has helped my business grow more than any marketing activity we’ve done to-date. Today, Ingrediology is a thriving small business in which I teach cooking classes to audiences big and small, public and private! I stream three times per week (Wed., Sat., and Sun.) at twitch.tv/ingrediology, and you can find other upcoming events at ingrediology.org.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Denver has no shortage of exciting and fun places to eat, and my favorite places to visit offer multiple opportunities for shopping, dining, and having a good time. I love to take new Denver visitors to Stanley Marketplace in Aurora to sample food from Denver Biscuit Co., Annette, Maria Empanada, and so much more. That said, one of my culinary heroes, Anthony Bourdain, always encouraged his viewers to eat “off of the beaten path.” He said instead of drinking at your hotel’s bar, you should have drinks where the hotel staff all hang out after their shifts — and that has really stuck with me. It’s encouraged me to try food trucks or food stalls in areas I may not have explored previously. I’d also, of course, take my visiting friend on a long hike, maybe to Lookout Mountain or up to Breckenridge. The Rockies, after all, are the best part of living here!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I couldn’t be where I am in life without the love and support of those around me, including my amazingly supportive family and my wife Megan. That said, I have to dedicate my success to all the other chefs and cooks out there whom I’ve worked with over my decade in the industry. Many people in the culinary industry strive and struggle to make ends meet, working 2 or even 3 jobs to support their families while pursuing their dreams. I stand on the shoulders of giants.
Other: Twitch: http://twitch.tv/ingrediology ChefsFeed: https://experiences.chefsfeed.com/account/profile/logan.s@@06fcd3f1/