We had the good fortune of connecting with Meg Atteberry and we’ve shared our conversation below.
Hi Meg, is there something that you feel is most responsible for your success?
Authenticity and genuine connection to my audience has made the biggest impact on my growth. I did this by choosing to step away from social media and instead focus on nurturing genuine connections with my most wanted audience. Social media never felt like an authentic platform to market my services. Something about it always felt fake and forced and I constantly found myself feeling “less than” whenever I used the platform. So instead I focused on what I do best, email marketing, person-to-person outreach, and passive sales strategies through SEO (search engine optimization).
My business specializes in helping women-owned businesses stop hustling and start selling in an authentic, passive way through on-brand copyrighting with strategic SEO. So I walk the walk and that’s how I generate interest in my brand and what I do.
I’ve found that stepping away from social media has not only freed up a tremendous amount of time, money and energy in my business but it’s also enabled me to be more genuine in my marketing.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Copywriting with Fox helps women who sell digital services stop hustling and start selling passively with killer SEO copywriting services and sales copy that appeases the Google gods. I started off as an architect-turned-freelance-writer 5 years ago. For the first several years of my business, I worked with outdoor industry brands and individuals. I’ve worked with massive companies such as American Express and small one-person businesses like Sasquatch Training. ,
By the end of 2020, I wanted to switch who I was serving to be better aligned with my values. So I started over with a new market. It was, and still is, a little scary.
Choosing to do all of that without social media meant that I had to be creative and strategic with my marketing streams. That’s not easy, especially when everyone tells you that you need social media. But I’m here on the journey and loving every day that goes by where I’m not logged into socials.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My “side hustle” is running the most popular Colorado outdoor travel blog on the internet. I’ve got an entire post about this subject here: https://www.foxintheforest.net/colorado-road-trip-itinerary/
Who else deserves some credit and recognition?
Alice Nettleigham of Speak with Alice has been influential in empowering me to feel confident and capable of growing my business. Her coaching, combined with her use of hypnotherapy has transformed my day-to-day business life into the dream I’ve always wanted. Alex Franzen of Get it Done is a huge hero of mine. She is a fellow copywriter who got rid of social media 6 years ago. Her journey inspired me to let go of the things that were not serving me and focus on taking small steps every day towards a greater goal.
Other: You can follow my outdoor travel blog over at https://www.foxintheforest.net/ (anchor text Fox in the Forest). You’ll get expert advice on how to explore the best of Colorado like a local, not a tourist.