We had the good fortune of connecting with Michelle Hoglan and we’ve shared our conversation below.
Hi Michelle, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I am a five year breast cancer survivor, when I received my diagnosis I was overwhelmed and terrified. To help cope and try to keep some sort of control over what was happening to me I created a private Facebook group to keep my friends and family up to date with my journey, I named it The Boob Report! Over the years it has evolved into a safe space for women to share their stories, ask questions and get some love and support while on their journey with breast cancer. I have since designed it to be a resource for women to get their questions answered, find support groups in their area, what businesses work with women in treatment, survivors, etc. By partnering with the State of Colorado I have been able to share links for women who are uninsured, low income or who may not have access to the care they need. My vision is to expand to all 50 states so women hav access to the resources in their respective areas. There is a TON of information out there, but when you receive that diagnosis and then have to search through all the info online, it can be overwhelming and stressful. The Boob Report is meant to help relieve that stress. If I can help one woman, I have achieved my goal, if I can help more than that it is a dream come true!
What should our readers know about your business?
I own a marketing agency with my husband and when I received my diagnosis of breast cancer I used my experience to develop and grow The Boob Report from a private Facebook group to a trademarked website resource, podcast and information shared through social media. As a survivor I share my experience with my surgeries, dealing with pain, survivor’s guilt and the struggles I have dealt with through recovery. It has been a rollercoaster of a journey but my passion to help other women is what has kept me going. I have learned to really put myself out there, being honest and transparent about my journey helps other women realize they are not alone and that they can get through this difficult time in their life.
My goal is to make women feel empowered with knowledge and the courage to get through their journey with as much grace and ease as possible, and you know, kick a little ass along the way!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love living in Colorado with my family! If we had friends coming to visit I would take them on a walk through Red Rocks, then stop for a lovely walk through Golden and a meal at our favorite Mexican Food restaurant El Dorado. Their food is amazing and the margaritas are SO good! If the weather is a little warmer, a Rockies game is always a good time. The restaurants and bars in LoDo are very diverse and their is something for everyone to enjoy! I love the Botanical Gardens, it is such a lovely way to spend an afternoon!
Who else deserves some credit and recognition?
I love supporting non-profits, especially those who are dedicated to helping women with breast cancer! I have enjoyed working with Hope Held By a Horse. An equine therapy session for women to find their way through treatment and survivorship.