We had the good fortune of connecting with p.o.m.e. Product Of My Environment and we’ve shared our conversation below.
Hi p.o.m.e., we’d love to hear about how you approach risk and risk-taking
Taking risks and getting out of your comfort zone are necessary, especially in the world of entrepreneurship and being a creative. The need to stand out as a brand is crucial these days and that is best done by thinking outside the box which can be a risk within itself. With the industry being so competitive and being a small business on the rise if we don’t take risks we won’t be able to make an impact through our brand. Stepping away from the societal norm of working for a large corporation and blazing the trail on your own really pushes you to hold yourself and your business partners accountable. There is of course no actual “boss” there to hold your hand. Not all risks work out for the positive but you can’t let that discourage you from taking the next risk that presents itself. As the old adage goes, no risk, no reward.
What should our readers know about your business?
Putting the environment and our local/global communities first are something we feel sets us apart from many others. Those two values are our compass that guides our business decisions and brand direction. What we are currently most proud of is the fact that we’ve all progressed on our own individual and professional paths but we’ve been able to maintain our focus on our end goal of p.o.m.e. Through all of the evolving and growing we’ve finally all ended up in Denver where our HQ is. where we are today: Initially we cast a broad net on who/what demographic/target market/products we were going for but as we’ve become more in-tune with ourselves and the true brand identity we’ve zeroed in our brand vision. This surely has not been without many many trials and errors, pivots, and having to learn and grow from our mistakes. Clearly this means it has not always been an easy feat and has come with many unique challenges. The easiest example is that we all started out in different physical locations around the US which was extremely difficult at times with our day to day operations. Literally a long distance relationship. The biggest lesson we’ve all learned is that zeroing in on our focus and being able to put the time needed into the brand is paramount. Working for yourself means you have to show up. Otherwise what are we working for. What message are we trying to spread. In additional to the obvious sustainable fashion awareness we push, this year we’ve launched a new “Nature Is Never Closed” line during the pandemic to remind people to stay/reconnect with nature to promote their mental, physical, and spiritual health and as a reminder that nature will always be there for you….if we respect and protect her.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are so grateful to have many of friends and family that visit us here in Colorado. Creating an itinerary for a week is easy! Our main goal is to show them the best local, natural and creative people and places our community has to offer. Let’s say this is a pre-covid itinerary. First thing is first lets eat! There are many of delicious restaurants in the Denver area. Not all of our team is plant based but we definitely eat that way a majority of the time. We support local plant based restaurants for example, Vital Roots, City O’ City and Root Down. We are also very lucky to have friends who are local urban farmers. We would book a pita or pizza party with the Mile High Microgreens crew. The crew consists of Guy and Traci Mitchell. Their urban farm located in Denver, Colorado is a treat and such an amazing experience. They grow micro greens, care for chickens, tend to their bees, make homemade dough, have a wood fire oven, and will grow a variety of edible flowers and herbs that benefit local restaurants and the local community. They spread awareness of the food and beverages you consume. They also promote mindfulness in supporting your local community. Not to mention they are just amazing and knowledgeable humans. Our usual hangouts are having honey parties (yes, they create honey and homemade bread) and deep conversations around their 8 person family table. If you don’t know who Guy and Traci are or even what a micro green is… follow and contact them through the links provided at the bottom of the article. Definitely book a pizza party with them. Throughout the next couple of days we will absolutely be taking our friends or family into nature. Whether we plan a couple day back packing trip, overnight camping excursion or even hiking a Colorado fourteener; nature is never closed. While running around Colorado doing the rad activities we love to do; we will be sipping on our favorite local coffee: Selfish Pricks Coffee. Some of you may not enjoy coffee but a couple of us on the team love a good cup. Check out the guys of Selfish Pricks Coffee. Local Sunnyside Colorado guys. One of our favorite activities that we miss a lot is taking our people to Red Rocks Amphitheater and a couple of other music venues. A lot of our friends are musicians in the Denver music scene. To be able to support them and any local venues makes us proud and our hearts full. Lastly, we will show our friends an up close and personal view of our p.o.m.e. world. We will host a clean up in the Denver area. This consists of meeting up with others in our local community to recycle and pick up the trash in our neighborhoods. The team will also try and squeeze in volunteering with Jeffco Eats on a Friday morning. The organization receives food from the local Food Banks of the Rockies. Everyone packages a bag full of beverages and snacks the will be distributed among many of children and their families that get subsidized school lunches or are just in need. The last time we volunteered with Jeffco Eats we packaged 700 goody bags. Such an inspiring experience. We may not be able to fit all of that in one week; but we will try! We encourage our friends to stay as long as they want. There will definitely be chill days lounging on the couch or out in the park. Also, in the covid world we live in you can still support local restaurants by ordering take out and eating in your home or a spot in nature. You can still, get outside. You can definitely still volunteer. It can all be done with whatever comfort level you have with covid. *Mile High Microgreens www.boommicrogreens.com @milehighmicrogreens.info *Selfish Pricks Coffee selfishprickscoffee.com @selfishprickscoffee *Jeffco Eats jeffcoeats.org @jeffcoeats
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our personal community, close family, and friends, production teams especially locally here in Colorado. All of the charities and non-profits that we’ve focused efforts toward supporting have really provided us with the encouragement to keep pursuing our vision. It all starts with a few people who believe in you and you believing in yourself. So we thank everyone who has been by our side, the ones who are just joining our family and more.
Other: Three Owners: Jeremy Ravitz Rob DiClemente Renee Wright
Taylor Joerger Rob DiClemente Renee Wright Jeremy Ravitz