We had the good fortune of connecting with Paulina Szafranski and we’ve shared our conversation below.
Hi Paulina, what do you attribute your success to?
My success comes from really branding myself even before social media was a platform to market yourself. I was always very conscious of myself as a brand from what books I read, where I traveled to, the neighborhood I selected to buy a home, the clothes I wear all a reflection of the brand that is a mirror of the clients I want to attract and work with. Like attracts like. Just as important is my genuine love of building personal relationships. This is something that comes naturally to me. When I am at the playground with my son I am subliminally networking for a future playdate with a mom I meet. If I am at a great restaurant and my server is a real estate agent I love asking for real estate advice and so on. I pride myself on having long successful friendships both in and out of work. I also pride myself on letting relationships go that no longer serve a positive purpose, I am not scared of pruning my garden of contacts. This exercise allows for new friends and work relationships to have room to enter my life. Those are the two factors that keep my brand fresh and relevant.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am most excited about my very recent partnership with Kris Kenny at her wildly successful matchmaking company Kris Kenny Connections. I just accepted the position of Vice President, starting at the beginning of the new year. I always credit Kabbalah as to what sets me apart as an entrepreneur since I apply the life skills and teachings I have learned over my 13 years as a student to all facets of my business life and personal life. I would say the first part of my career was easy in the sense that Denver was really very forgiving if I made an honest mistake in marketing. I also had the advantage of working on projects that changed the hospitality industry in Denver, so the pros outweighed any challenges. I really believe this is just the beginning of what I have to offer the world. I now have the advantage of my experience as the world is changing its priorities I really think my spirituality and honest approach to business will be more sought after than the old business model of just “making revenue goals” as the priority. I think what we have seen in the last few years is someone’s character is now an asset or a liability. That is where I think I shine.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am often asked to make suggestions when friends are visiting and I always take great pride in doing so. I think to start I always suggest Cherry Creek North at some point in the trip for the amazing independent boutiques and the best people-watching. I would start the day with a coffee from Aviano, either location, although I prefer the St. Paul location. Leave a few hours open just to explore the art galleries, great shopping and if they are in the mood grab an afternoon Soulcycle class or Fierce45 class before getting a delicious brunch at Quality Italian or Le Bilboquet. Another fun but more casual destination in Denver is LoHi. Having owned a home in the heart of LoHi for 12 years I can attest to the unique personality of the neighborhood with surprises around every corner. The last hospitality project I worked on before the pandemic hit was My Neighbor Felix and I am so happy to see the tremendous success the restaurant has garnered even opening in the height of the pandemic this summer. The spacious wrap-around outdoor seating area overlooking an unobstructed view of the city is a must at sunset for anyone visiting Denver for the first time or the hundreth. The same day you visit LoHi you can easily walk to the Museum of Contemporary Art off of 15th street. If they are up for it the Denver Art Museum is not too far and can make for a fun day of art in Denver. Depending on the time of the year I love taking friends visiting to a sports game in town. It is such a fun vibe at the Pepsi Center Coors Field or whatever Invesco Field is named now. My personal preference would be a Nuggets game or Avalanche game. If they are here during the wintertime Vail Resort or Snowmass/Aspen are my favorites. I love staying at one of the lavish Inspirato Residences, especially if you are staying with more than 3 people it just makes the most sense and they offer the most beautiful spacious accommodations. That would give anyone a dynamic insider’s look into what I love about living in Colorado.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely, I attribute most of my success to the CEO of Lotus Concepts Management Corp, Francois Safieddine. He was my first and only boss before starting my own company 3 yrs ago. I worked for his organization for 20 years and not only learned how to be a successful businesswoman but also how to always give back to the community as a top priority. He provided me with the platform to learn and apply every part of a start-up and watching his company’s success inspired me to take a risk and start my own business. Greater than mentoring me with an impressive business skillset Francois also taught me the art of self-discipline and to always be brutally honest about your successes and failures in order to continue to grow.