We had the good fortune of connecting with Rustin Coburn and we’ve shared our conversation below.
Hi Rustin, what is the most important factor behind your success?
Ikigai! Ikigai is a Japanese word that roughly translates to “a reason to get out of bed in the morning.” But more specifically it is about understanding four important elements:
What you are good at (Purpose)
What you can get paid for (Profit)
What the world needs (Problems)
What you love (Passion)
An easy way to remember this is “the four P’s of personal success”… haha I just made that up. You can use it. But for some reason, my mind has always worked in a Venn Diagram of what is at the center of these four elements. I always needed my life to fulfill a mission, a personal passion, as well as have an alignment with my profession and my personal vocation. I have always started with what problem I want to solve, and for me, it has been about finding ways to improve uniquely human skills, such as; leadership, adaptability, creativity, and learning to learn. My personal north star is to “bring out the best in others.” It ain’t easy, and if I am not working on improving myself every day there is no way I can help others do the same. In order to consistently do this, we must develop good principles. And good principles come from developing good habits. And good habits take time and consistency.
We often think that talent, knowledge, and experience is enough. Talent and knowledge are only useful if we know how to apply them, and the value of experience is overrated, usually by old men who nod wisely and speak in rhetorics.
My personal success, and the success of my company Jack Spades, comes from the consistent work and application of principles. It comes from finding incredible people to work with that are far smarter and more talented than me, and ensuring that we are heading in the right direction. My success comes from love, perseverance, belief in the impossible, living every day as if it were my last, being the master of my emotions, laughter, multiplying my own value and the value of my team, and following through with applied action every day.
What should our readers know about your business?
Jack Spades Startup Studio is a global collective of entrepreneurs who build startups for the future of work. https://jackspades.studio/
My business partners and I were recently talking about what the future of work meant to us, and my partner Antoine Meunier put it very well. He said, “Most of the social constructs that we use today (work schedules, employment, unions, etc) are aging solutions that were implemented half a century ago. The events of 2020 have accelerated the shift from these antiquated relics to modern constructs designed to improve the exchanges of time, services, and money across our society. Our ability to design these human interactions into elegant software solutions, and develop trust-based communities, will place our work at the foundational center of the Future of Work: its infrastructure.”
As of today, we are working with five entrepreneurs to develop the underlying infrastructure to solve the future of work for problems like; the 1099 freelancer, matching nannies with working mothers, mental health blockchain platforms, and the knowledge economy. Each company aims to become the underlying structure that will provide trust between multiple parties, process payment, handle tax reporting, and more… The short term strategy for all of them is to capitalize on readily available technology as well as favorable opinions to ensure the early growth of each company. On the horizon, we set to place each company in the moat position so that they can be in a position to thrive once certain technologies come to market or regulations evolve. For instance, these platforms would be poised to take advantage of Defi to provide flexible payment structures. On the regulation side, we expect policy updates on the side of employment, benefits, and the handling of 1099s.
Under the studio umbrella, each company is expected to benefit from each other’s learnings and share key resources—that would otherwise only be affordable at later stages. From day one, our core team will work alongside the entrepreneurs to ideate, validate & build a stress-tested company designed to become revenue-generating within the first quarter and profitable within its first year.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
On the first day, I would take them to Casa Bonita, five points, east colfax, and maybe aurora. The goal would be to set their expectations super low, and then take them to all the great local places that I love and that are not on a map, for the rest of the week.
Who else deserves some credit and recognition?
There are way too many people in my life that deserve a shout out, so I am going to cheat on this question and list out a few thank yous. Apologies in advance 😉
My wife Hannah — who is a seeker of truth & justice and challenges me to be my very best every day.
My brother Dakota — for being my trusted confidant, best friend, and for having my back no matter what.
My mother — for providing a safe home growing up and for her infinite love
My father — for teaching me how to take risks, be confident, and never give up on my dreams.
My friend Ryan — for being my endless “adventure friend” and for teaching me the importance of mapping out all possible scenarios from the beginning
My friend Axel — for showing me what success looks like from someone who is both creative and detail-oriented.
My business partner Antoine — for being the most “work-life-balance” aligning business partner I have ever had!
My business partner Jake — for being so driven and passionate to succeed.
all images were taken and owned by Jack Spades Studio