We had the good fortune of connecting with Sabrina Deemer and we’ve shared our conversation below.
Hi Sabrina, why did you pursue a creative career?
Honestly, thinking back to when I was a kid, my aspirations always were to become a professional makeup artist. I know it sounds crazy because many people struggle when trying to find their true path in life, but I just always knew. I feel very lucky in that way. I cannot think of a time when I wasn’t playing with makeup as a kid and I remember always being so intrigued and fascinated while watching my mom and other women putting their makeup on. I, also, started wearing makeup at the age of 10, if that tells you anything. Fast forward to Freshman year of high school, that’s when I started putting makeup on other people. My friends and I would stay after school in the bathroom just so I could practice on them which then lead me to having the opportunity of doing makeup for proms, senior photos, graduations, cheer competitions, etc. From there on out, I knew that was what I wanted to do with my life. A couple of years after I graduated high school, I went to Esthetician school, started shadowing and working under other artists in Denver to gain such needed and wanted experience, and then built my own business from the ground up. My high school counselor always told me that she thought I was meant to be an entrepreneur, so I guess she was right! I’ve always been very independent, strong-willed, and creative, so I’m grateful to be my own boss and to do what I love as a career.
What should our readers know about your business?
I’m a professional makeup artist and I get to travel all over Colorado making women feel and look beautiful – that’s the gist of it! I do makeup for a variety of things including weddings, boudoir shoots, headshots, special events and production. The journey hasn’t been easy and it does take time to get to where you want to be in your business. It’s a sacrifice. When I first started, I was working full time as a nursing assistant on nightshift. I would work all night, get off at 6am, go home and shower, and then drive anywhere from 1-3 hours to a wedding, go home and take a nap, and then it would start all over again. I remember being so exhausted all the time, but I was so desperate to reach my goals and to make everything my younger self had dreamt of every single day tangible. I did this for two years until I was able to go full-time as a makeup artist. I think what sets me apart from everyone else is that I genuinely care about my clients, not only as paying clients, but as human beings. I don’t just do what I do for money, I do it because I have a deep passion for being able to give women more confidence and playing a role in helping them push past their insecurities through makeup because that’s what makeup has done for me. I’ve been able to get to where I am with a lot of hard work, dedication, networking, and paying my dues by doing free work and assisting other artists. Building genuine connections and friendships with other people in the industry like photographers, event planners, and hairstylists, as well as, my clients is, also, something that is really important to me. I have worked very hard to get my name out there and build a good reputation for myself. I want people to know that I’m reliable, empathetic, and have the patience to do whatever I can to make my clients happy. Something that I’m really excited about is, actually, my business rebrand that I’ve been working on. I’m redoing everything from my logo to my business cards to my website. I think, additionally, that’s what makes me different than other people – the details matter to me and I believe that everything you put out is then what you attract. My rebrand has been in the works for 7 months and I’ve invested so much time and money into it – I can’t wait for everyone to see it!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, first of all, I would have to take them to the mountains, of course! Immediately, I would take them to Estes and Rocky Mountain National Park. I grew up in the Greeley area, so my family would always venture up there for day trips on the weekends – it’s kind of like a second home to me. I would take them to Patterson Glassworks Studio, some of the other cute shops downtown, Laura’s for a Caramel apple, and, finally, a drive up Trail Ridge Road inside the park. Our trip to Denver would have to include staying at one of the historic hotels there such as The Oxford, riding Lyft scooters around downtown (why is it so fun?), and a walk through Larimer Square. For food, we would go to Denver Biscuit Co, Machete Tequila + Tacos, 5280 Burger Bar, Blue Agave Grill, and the Welton room for drinks! Making time for High Tea at The Brown Palace is a must and we would definitely end one of our nights with an Avs game.
Who else deserves some credit and recognition?
I don’t even know where to start, there are so many people that have played a major role in getting me to where I am today. I would, probably, start with my cousin, Tanya Deemer, who showed me that being a professional makeup artist could be a successful career to begin with and for making me believe that all my dreams – no matter how big – are possible. I’ve been lucky enough to learn from her and I truly look up to her so much. Another being Taylor Ethridge from Taylor Nicole Photography who gave me my first payed gig as a Junior in high school when she, also, had just started her photography business. We’ve known each other for 9 years now and it warms my heart to look back at where we started and to see how we’ve grown together throughout the years. Nari Ro and Emily Geubelle who are some of my greatest friends and fellow entrepreneurs. They are continuous supporters in my every day life and I can’t thank them enough for inspiring me, encouraging me, and not letting me give up. Also, I could never forget to give credit to the other important people who helped me along the way with their endless love and support. Those people being close friends, mentors, teachers, other small business owners who I’ve become close with in my personal life, and my family.
Cat Galletti Photography Alicia Rinka Photography Danielle Roth Photography Chelsea Sliwa Photography Jenni Summer Studios