We had the good fortune of connecting with Sara Hollenbeck and we’ve shared our conversation below.

Hi Sara, how has your background shaped the person you are today?
I grew up in California (shhhhh… don’t tell the Montanans that). I was heavily involved in animal agriculture growing up, 4H, FFA, the whole shebang. I learned from a young age that you have to work hard for everything you want in life, things don’t get handed to you. Every summer I sold an animal at the county fair it went straight to the bank, while my friends blew all their earnings on new school clothes I stashed that cash and was able to put myself through college with no student loans while working full time during school as well. That work ethic has pushed me into my career of meat sales and where I am today. There is no 9-5 in my schedule, its work when you can and as hard as you can to get what you want.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I started selling our ranch meat direct to consumer in 2015, it was a huge learning experience. I enjoyed it immensely though because when a customer would have a quality experience eating our beef or lamb it was a high unlike anything I can explain and would push me to keep going. Startup businesses are never easy and there were days I would question why the heck I was doing it, but the customers kept me going because they loved the product and being able to support a local rancher.

The main lesson I learned was don’t quit, you might have to change some things along the way that don’t work, but in the words of Ross Geller “PIVOT” – Pivot your idea to what might work better!

I want people to know the impact they can have by purchasing meat locally, not only are you supporting a neighbor and keeping your dollars circulating in your local community. You are purchasing meat that is higher in quality, taste and nutritional value.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
OMG, I have become a thrifter… I am OBSESSED! Billings Montana has some major awesome thrift stores. I would take them to three of my favorite places, 1- Yesteryears Antique Mall, the amount of vintage jackets I have scored there! 2- Marketplace 3301, its just down the street from Yesteryears and has a similar vibe, some newer items not all antique but some awesome awesome stuff. 3- Goodwill on the westend, TREASURES GALORE, I can go in there any day of the week and find something worth purchasing. Food, well I have you there too, my favorite spots are; Sassy Biscuit, By All Means Brewery, Fieldhouse, Marble Table, Bistro Enzos, and more! Also love the Zoo, especially if you have kids the Zoo is a must see! Oh and if you have kids the Wise Wonders Childrens Museum is also a great stop!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Honestly, this is going to sound so corny, but my husband Henry. I thought I knew what hard work was, until I met him. He doesn’t sit still, physically or mentally. He is constantly pushing me to think “whats next” “what can you do better” “what isn’t working that needs to be changed” – He pushes me to think outside the box and have big ambitions and set goals. Even if I have a crazy idea, he’s supportive.

Instagram: @sarasheeplady

Image Credits
Jessica Byram Photography

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.