We had the good fortune of connecting with Shane Hoefer and we’ve shared our conversation below.

Hi Shane, what do you attribute your success to?
The most important factor behind my success was acknowledging the importance of human emotion in business.

As I was being mentored through the ranks by my Dad to run this business, I learned first-hand of how my father steered the business through his logical, hard, by-the-numbers and somewhat cold way of interacting with people. I saw that this wasn’t the route I wanted to take. The lack of acknowledging the role that human emotions played, was somewhat sabotaging his efforts.

This made me really dive into psychology. By understanding where people were at on the emotional scale, I saw how that dictated their behavior. This ultimately led me to have more empathy for my team.

Generally speaking, people think emotion in business is a bad thing. I’d like to argue that it’s part of the human existence. Once I am able to meet someone at the level of emotion they are at, it allows me to put myself in their shoes and lead from a place of empathy. Being aware of the state of mind I was in, along with the state of mind those around me were in-changed everything.

Once we realize that we all have the same common goal- we come here to improve the lives of our families, that settles everything and you can cut through all the other obstacles.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would not be here today without the support of every individual at Rocky Mountain Forest Products. It is not of myself that brought us to where we are today, but the effort of every person in each position in the company. They are the ones that need to be acknowledged on a daily basis. I credit them for every success we have achieved. I have an amazing staff and am very grateful for their ongoing dedication.

Image Credits
Tim Gillies Photography-(Some- Not all photos)

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