We had the good fortune of connecting with Steve Cassingham and we’ve shared our conversation below.
Hi Steve, do you have a favorite quote or affirmation?
“Those who are crazy enough to think they can change the world usually do.” – Steve Jobs Growing up in Silicon Valley, Steve Jobs was a legend as a marketer. But more importantly, he took risks to do something truly great. Some define their career by the money they make or how large their company can grow, but I have always been guided by impact. What impact can I have on the world and how can the needle be moved in a positive way to help inspire others to change the world as well? Whenever I am creating, that is the question I ask and it always leads to quality impactful work that comes from the heart.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My path to today has not been easy. In fact, a few years into filmmaking I sold all my gear and planned to pursue a different route. Fortunately, soon after, I came to find that this work was so ingrained in me, that I couldn’t shake the idea of doing it. It was impossible to separate myself from it, something that only became 100% clear after walking away. One thing I have never let go of is my sense of persistence. Whenever I thought about stopping or changing course, I reminded myself how many people I wouldn’t be able to help with my work, and that’s really where my fulfillment comes from. Working in the space has been an incredible medium to be able to create so much impact and I am grateful every day to be able to do the work that I do. Once I jumped back in full swing, it’s been a whirlwind of growth – both personally and for the business. I come to the creative world with a business mindset, rather than solely a creative one. Instead of thinking solely about the most creative approach, I think about how that idea fits into a companies’ big picture and growth plans. I like to think about business as a chess board, where there is a time and place for every creative idea – and my skills are knowing when to move each piece. Through these experiences and speaking about them, I have also found a passion for mentoring other creatives as well. The next generation of creatives are incredibly talented and I love work collaboratively with them to help them achieve their goals.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love this question! Here are my trip recommendations: If you’re into coffee, hit up Ampersand Coffee Roasters in Boulder. I used to work with them and they are an amazing company focused on women empowerment through coffee and providing farmers and their families livable wages. If you’re into food, check out Rosetta Hall. It’s a modern trendy “food court” style place in Boulder and there is something for everyone! Blackbelly has amazing breakfast burritos and happy hour – they are a local butcher so everything is ethically sourced and top notch. Craving Thai food? Busaba in Louisville has the best Thai food I’ve tried in Colorado. If you’re in Denver on a nice day, I love walking around 16th Street Mall with a camera to see what interesting people are out and how the building looks when the light hits. More than going to the city, my favorite place to go are into the mountains. Head up Switzerland trail and find a campsite. There are so many trails to hike, people to meet. It’s a great way to enjoy the mountains without having to make it a big trip. If you have more time and are looking for a drive, head to the Great Sand Dunes outside of Pueblo . Getting there and waking up early to watch the sunrise and see the expanse of untouched sand is truly magical.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I know it sounds cheesy, but I really want to thank my family and friends for their continued support on this crazy journey of mine. These are the people closest to me who have watched me pursue a craft I love for over a decade, even when the path was challenging, and I was pulling multiple all nighters a week. They have stood by me unconditionally, and even if they didn’t fully understand the process of what I do, they have have always loved to see the final product. While I know my skills are innate, I truly believe that I would not be where I am today without them pushing and supporting me, and I couldn’t be more grateful for my people.