We had the good fortune of connecting with Tyler Rice and we’ve shared our conversation below.

Hi Tyler, we’d love to hear more about how you thought about starting your own business?
After working in the food and beverage industry for 8 years and being fired for reasons that did not make sense, I decided it was time to work for myself. It was around this time that I was also setting a plan in action to be able to have the freedom to work remotely to support full-time travel.

What should our readers know about your business?
Our business is different than others as we keep it small, focused, and do not outsource all of our work. Both my partner and I make sure to carefully review each process instead of passing it along to other professionals. I am proud of myself for starting this business only 5 feet away from my bed (which consisted of a futon mattress on the floor). I took the time to really learn digital marketing techniques by taking multiple courses online, which ended up teaching me more skills than what I learned from a 4-year college. While it was not easy, I did find a gap in the SEO space in Durango, Colorado, and was able to rank my agency in the top results in less than a year of launching. My business was growing to a point where I was moving away from my goal of travel since working with local clients required me to be present in Durango. It was around this time that my partner, Sean Moriarty, met with me looking for an opportunity to work with me, and then a partnership was formed. One of the main challenges was trying to scale out the business without taking out loans or working with any financing in any way. In the end, this worked out fantastic for us as it eliminated the stress of adding additional risk and knowing that we did not have extra funds to back us up when things got difficult.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Durango, I would likely take them out on the amazing mountain biking trails in the area. After a day of romping around the woods, we would go have a beer at the Balcony Bar and Grill while enjoying some live music. Who else deserves some credit and recognition?
I dedicate my shoutout to my business partner, Sean Moriarty, who made it possible for my agency to grown and succeed while having the ability to have locational freedom.

Website: https://www.animasmarketing.com
Instagram: https://www.instagram.com/animasmarketing
Linkedin: https://www.linkedin.com/in/tyler-rice/
Facebook: https://www.facebook.com/animasmarketing
Yelp: https://www.yelp.com/biz/animas-marketing-durango

Image Credits
Tyler Rice

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