We had the good fortune of connecting with Vanessa & Wren LeVan and we’ve shared our conversation below.
Hi Vanessa & Wren, what do you attribute your success to?
Our business has gone through many phases over the years and being willing to adjust and do whatever is needed in that time to make it the business work has been and continues to be the success of Blush. When selling clothes and jewelry you have to be innovative and be where your customers want to find you. Originally, that was at home shows, then that tapered away. Then it was a brick and mortar store, which morphed back into an in-home boutique and small event venue a couple of years later. Then, once Wren came on board and brought her young ingenuity several years ago, it was only natural to take everything online. She has created a mini Blush Out West empire on Facebook and IG where our customers can not only get their shopping fix, but can also follow and engage in our daily lives and shenanigans. Once again, we’ve felt the tides turning with those avenues as well, at least Facebook for sure, so true to form, we’re adapting. Always looking to increase our footprint, Wren just released a book you can find on Amazon, “Making 6 Figures By 21, my first six figures, that is” and we have a podcast and a new product line we’ll be launching early 2021. You’ve got to stay relevant!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Wren: I’m just getting started! I’m only 23 and I’ve already built a business to be proud of. My mom and I have really been able to grow Blush Out West in the last few years because we’ve got the best of both worlds, my mom’s experience and my fresh approach. I was able to step into a boutique business that already had the necessary traditional business practices in place, like merchandise buying resources, the start of an email list, tax prep and business licenses. I just had to step in with my marketing expertise and innovation. I was able to focus on building the online footprint of the business and growing into audiences we would’ve never been able to reach previously. Don’t be afraid to try something and go after your ideas. Don’t expect it to happen overnight, but be persistent and consistent, and pivot if you don’t see traction fairly quickly.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As we all know, Colorado is well known for it’s beauty and we particularly like it in summer. If we had a whole week to show our friends the best of the best, here’s what we’d plan. Starting out local, Castle Rock has some great little gems to show off. The Barn and Emporium are unique shopping experiences with many talented artists and shop owners, then we’d head over to Glacier Ice Cream, also downtown for the best homemade ice cream there is! Next up, the MAC, for some trail hiking, ziplining and nature. Next day, maybe hit THE Manitou Incline in Manitou Springs. Hopefully your friend is in shape because it’s 2,700+ stairs aren’t for the faint of heart. Beautiful, rewarding and hard. Our very favorite summer place of all time is Vail. You can’t come to Colorado and not go to Vail. Be sure to spend at least one night so you can take a hike up Vail Mountain, once again, not for the faint of heart. We also love to rent bikes and cruise all the way from Lionshead to East Vail with a stop at the Betty Ford Alpine Gardens, be sure to hit the huge farmers market with lots of food and artists to choose from, a stop in the western store, Kemo Sabe on Bridgestreet and the Golden Bear. And don’t forget to relax for few hours in the heated pool. Start your morning sipping coffee in the morning mountain sun, and breathe in the fresh air. The flowers around the village are stunning. Nothing quite like it! Vail is so good for the soul. Another gem you won’t want your friend to miss, is Devils Thumb Ranch in Granby. Lot’s of outdoor activity to be had here too, like zip lining, hiking, horseback riding, summer evening music and definitely don’t miss the spa. It is a beautiful nod to the west with the wood paneling and copper tubs. To finish off your Colorado adventure, I wouldn’t want my friend to miss river rafting. Breathtaking scenery and adventure. What more could a girl want! Hopefully our girl is outdoorsy and has some money.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Vanessa: There have been so many different people and organizations along the way in our entrepreneurship journey that have helped us make Blush Out West what it is today. My original business partner, all those years ago, Dana Rivera, who was as fearless as I when we decided to jump on a plane and head to LA and start a clothing business. All of the ladies from Napa to Castle Rock, who have shopped from Blush and supported our small venture along the way. The eWomen community of Denver, where support and mentorship is the name of the game. The Boutique Hub and the founder Ashley Alderson, whose online community has been invaluable, especially in 2020 where things change on a daily basis. And so many books and podcasts that I love to listen to! Wren: All the gals who follow us on FB and IG and spend their time engaging with us. Definitely the Boutique Hub and fellow boutique owners in the group that share their wins and woes. And all my fellow IG influencers and biz owners who inspire me as a business owner, home renovator, woman and friend.
Jennifer Riches Photography