In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Brett East | Wholehearted Living Coach

Authenticity is by far the value that matters most to me. For years, I hid behind a carefully crafted facade and every time someone was close to uncovering my truth, I was paralyzed with fear. I did everything I could to make me, my life, my family look like we had it “together,” when we were truly suffering at the deepest level. As you can imagine, that became quite burdensome. It was exhausting. I finally decided enough was enough. My own personal wellbeing mattered more to me than what others could potentially see as flawed, or not-enough. Come to find out, living in my truth was exactly the missing ingredient to my happiness. I no longer had to live in fear. I could be 100% me and unapologetic about it. Now, being real is the highest compliment a person could pay me and I attribute my authenticity to my success. Now, more than ever, people are seeking connection–real connection. People don’t want to feel like they’re the only ones going through the hard. When they see that others go through tough stuff, they suddenly feel seen and understood. It’s a gift that costs nothing, and yet it means the world to the recipient. Read more>>

Meredith Richardson | Real Estate Broker | Supporter of Colorado Small Local Businesses

Serving people. Martin Luther King said, “greatness is determined by service”. I choose to be the REALTOR who cares about their clients and am dedicated to doing everything I can to assure my clients have an experience that exceeds their expectations from start to finish. At the end of every transaction, I ask myself how could I have better served? When I promote and interview small local businesses, I realize that the owners have poured themselves into their craft and many have taken a hit this past year, so It is my great honor to interview and promote our tenacious Colorado Small Businesses. Read more>>

Heather Aardema | Weight loss Coach & Aspiring Minimalist

I value simplicity more than anything else because it leads to a much lighter life. As humans, we‘re naturally drawn to the rich fabric of anything complicated. Constantly being on the lookout for potential “bad” is part of our biology and what kept us alive in the savannah all those years ago. But living this way ends up distracting us from showing up as our best selves and we miss out on the things that matter most. So a few years ago I decided to intentionally get in the habit of simplifying my life by always going “light.” I don’t say go light, lightly. Going light isn’t superficial, it’s one of the most powerful pathways to intentionality there is. Ask yourself, does thinking this thought, feeling this feeling, or taking this action feel light or heavy? If it feels light go with it. But if it feels heavy then it’s unnecessarily complicating and cluttering your life, and that’s where you have work to do. Read more>>