We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jennifer Simpson | Owner and CEO, Integrated Work

At Integrated Work we call our values Ideals because we see them both as something to steer by (our north star) and as something to aspire to–to keep us always striving to be the best version of ourselves. Before I stepped in to lead the company, I reviewed years’ worth of old mission/vision/values documents and interviewed all the staff to come up with these guiding principles, and then defined these clear, simple statements that are easy to remember, and to live by. As a leader, I also chose things that were meaningful to me and that I could commit to standing by, and standing for, no matter what. Read more>>

Adam Saplin | Owner and Creator of HandleStash

Treating people with respect. If the people we interact with and do business with aren’t a little happier or better off from the experience then I believe we’ve done something wrong. For our contractors and suppliers, this means paying them a fair price for their work. For our customers, it means making the best product possible and listening closely to any issues or complaints we receive. For our community, it means building a local supply chain that supports other small businesses. Read more>>

Dr Lynn Schriner | Entrepreneurial, visionary with a heart for service to others

Kindness and service is the value that has guided my compass. I don’t believe that getting your own way without placing others before you (if at all possible) is the right way. In our world kindness and love win in my mind. The most beautiful souls change the world by peaceful actions. Read more>>

Nigel Aves | Photographer

When you are a photographer that also works in the genre of “Boudoir / Fine Art Nude” the most important factor is Reputation, followed incredibly closely by Trust. There can be nothing more important than those two “things”. Typically (especially in the boudoir photography genre) I typically prefer working in the home of the person I’m photographing. Also, it’s normally their preferred location, but this of course is dependent on what the final product is going to be used for. 99 times out of 100 it’s for the husband. Read more>>