We asked folks to tell us about the most important decisions they’ve made along their journey and have shared some of the highlights below.

Tonie Garcia | owner

I have always had dogs in my life. One in particular was gluten intolerant. This was before “gluten free” became commerical buzz words. It was impossible to find food and treats that he could enjoy without getting sick. Coupled with the high number of recalls at the time from manufactured dog treats and dog food I was fearful to purchase anything store bought for my dog. I began to work closely with my veterinarian to understand the nutritional needs of my best furry friends. After learning what the ingredients were that are listed on dog food and treats, I understood that I had a new purpose. I wanted to create treats (and eventually dog food) that was affordable, tasty, and enviornmentally sustainable. Read more>>

Joel Savage | Owner of Savage Photography LLC

The most important decision I made that has contributed to my sucess was when I decided to follow through with something I love and wanting to see it to the next level. That may sound simple at first, but there were a lot of things I was afraid to tackle before making that decision. My educational background was not in photography, business, or even art. I went to college for 5 years to get my Master’s degree in architecture, and I had been working as an architectural designer in a professional setting for 4 years before I even thought about starting my own photography business. So when the pandemic hit, I had a lot of time to think about the things that were important to me. Read more>>

Jeff Miguel | Saxophonist, Music Instructor, Music Director, Recording Artist

When I started paying to advertise my lessons and bands, my business was transformed. It can be hard to pull the trigger on paying to advertise because it feels like a loss. But, the benefits far outweigh the costs. I don’t think many self-employed musicians like to think of themselves as a business, However, by treating ourselves this way we can make nonintuitive decisions for musicians, such as advertising and analyzing data, that are really foundational practices of most businesses. Read more>>

Katie Langley | Photographer

I really credit my success as a photographer to all the other artists that have helped and taught me along the way throughout my education. I got a degree in Film/Video Production as well as Fine Art and I credit a lot of my aesthetic and process to my work as a student. Having teachers that were also working artists was invaluable. Read more>>