We had the good fortune of connecting with Abby Wilson and we’ve shared our conversation below.
Hi Abby, what was your thought process behind starting your own business?
After I had my first baby, my daughter Winnie Lane, I knew I needed to find a way to be with her while not losing sight of the profession that I love. I started Abby Elise Creative LLC in 2016 because of my angel girl. It was a thrilling yet frightening time because for so long my identity had hinged on my work. When I left my full-time job as a writer at Ogilvy, I was determined to maintain those relationships as a freelancer — and also cultivate new relationships with people in different industries I was passionate about, such as fashion, beauty, and outdoor lifestyle.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My writing is my art, my poetry. It doesn’t matter if I’m writing for a luxury beauty brand, an outdoor lifestyle retailer, a global technology company, or a small local shop — every word counts. I take great pride in creating messaging that’s not only provocative and persuasive, but also inherently human. Some of the greatest lessons I’ve learned along the way are to be selective about who you work with (I will only work with kind people!) because life’s too short, be sure to lift up other creatives (because we’re all in this together!), and to show gratitude for the good things that come your way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are countless options, but I’d definitely want to treat my friend to some of our favorite local delicacies, such as scones from The Wooden Spoon Bakery, pizza from Esther’s or Blue Pan, and dinner with city views at El Five. We’d also head to Stanley Marketplace for Misaki sushi, Rosenberg’s bagels, Cheluna brews, and cute boutique shopping. The mountains are always a must for me, so we’d definitely get in some good hiking, snowshoeing, skiing, and après.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank my former colleagues for the professional inspiration and my friends, family, and clients for the unwavering support. It has been such a pleasure learning from and working with amazing people and building my business along the way. Also a shout out to my husband, Andy, who owns DNVR Financial — he simplified the daunting numbers side of going freelance so I was still able to have insurance and invest appropriately for retirement, kids’ college, and more.