We had the good fortune of connecting with Amy Fregoso and we’ve shared our conversation below.
Hi Amy, we’d love to hear more about how you thought about starting your own business?
I always knew I wanted to have my own business, something that I could call my own and showcase my creative side. I started college majoring in Psychology but quickly changed my major to Photography because I realized when I was in high school taking photography classes, I had a real passion for it.. I knew this could be a business that was all my own, that spoke to my creative side. I started small, I created a brand, business cards, took on a small number of clients while I held a job as a portrait photographer for a larger company. It was about a year after working for that company that I decided I could do it on my own; I had more knowledge from college and hands on experience from the on location shooting; I felt confident that I was ready. I started advertising I focused on shooting portraits and families, and really growing my name. About three years later, I rebranded with a new logo, new business cards and changing my marketing direction. I also went from focusing on family photography to weddings while still taking family and high school senior clients. My end goal, my real dream is to have a gallery and to sell lifestyle, landscape & architecture prints and eventually move out of weddings all together. While I love shooting wedding and couples, I find there is an artistic view that I can’t always capture in weddings.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My photography is warm and vibrant. I love sunrise and sunset, which is 99% of all of us, as that is the best lighting. What makes me unique is when shooting weddings, seniors, and families, I always find ways to get my subjects to laugh and feel comfortable; laughing and smiles are my favorite. I find that when my clients feel comfortable they show more of their personality, and to me that just makes the images outstanding. Shooting wedding details, landscapes, and architecture, I try to find a new way of looking at things. With all of my images I play with lighting, and angles; I climb trees, lay in water, and look completely crazy to get the shot I envision. How I got where I am today? School, always learning, changing, and growing; it wasn’t easyand still isn’t. Photography/Art is always changing, and to be ahead of the game is to always take classes, always be open to change, try new things, never be stagnant. My brand is always changing, and my story isn’t over, its ever changing, growing.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh now this is going to be fun as well as difficult as there are so many… Downtown and the mountains are two of my favorite places in Colorado. Being born and raised in Glenwood Springs, there is always a place in my heart for the mountains; moving to Denver and meeting my husband who is in the restaurant industry also gives downtown special meaning as there are so many places to eat and drink. So, I will start with the City – as it is currently my home. First on the agenda is to head to the RiNo Art district, get a coffee or latte at Crema Coffee house, and take a walk around the art district and in the alley way to see the all the murals. The murals change every year, new artists are commissioned to do work on the walls and it is amazing how beautiful they all are. Food time – so many choices, by the time this friend heads home they would be overfed. For downtown, lunch would be at Stoic and Genuine or Mercantile – both are fresh, amazing and have fantastic cocktails. Dinner I would take them to The Nickel, they have a small menu, Rioja fresh handmade pastas and a good variety of options for anything you’re craving; they also have a great cocktail menu and wine list. Another stop that is a must located in the Jefferson Park neighborhood is Sarto’s, they have amazing hand-crafted food, great cocktails and the best staff; it is truly an experience. After stuffing ourselves with all the amazing food, it will be time to get our drink on. Williams & Graham is a speak easy that is known for its fantastic cocktails and funky vibe. Crimson Room is another fun cocktail and jazz club, it is small with a super cool atmosphere. Time to drive out of the city and move onto the mountains. First stop is the foothills to Red Rocks, if said friend has never been to Colorado, this is a must see, being the best amphitheater in the world, with the best sound acoustics due to all the natural beauty of our awesome state. We would then drive the backway to Evergreen, where views of the city can be seen from Lookout Mountain, and is also a way to avoid I-70. Evergreen is a beautiful small town, and the one place I always go when I’m there is Creekside Vineyards, to have lunch on their deck. Back on the road, I-70 west to Glenwood Springs. We would hike Hanging Lake trail, visit Iron Mountain Hot Springs and Glenwood Caverns Adventure park; these are all a must do while there. Glenwood also has tons of places to eat, Glenwood Springs Brewpub (if it is in June, they have Strawberry ale for Strawberry Days), The Pullman, and Colorado Ranch House are must stops for fantastic food. Casey Brewing and Blending is another stop I would make, as it is a great tap room for some awesome local beer and blends. Getting all the fantastic things this state has to offer fit into one week is hard, but these would be my needed stops to give a variety of artsy, foodie, and beauty.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
So many people get credit for where my story is today. First, I will start with my dad Joe for buying me my first camera, if it weren’t for him, I would never have found my love and passion for photography. Second is my amazing husband Stephen, for always supporting my crazy dreams, no matter how out there they are sometimes, for believing in all my art, for trusting that I am good enough and will succeed at everything. Last butnot least, my mentor, Gloria Mackinnon (GloriaRuth.com), this woman is the absolute best. She has always given business advice, assisted me with editing and culling programs to make my processes just a tad faster. She has always given me extra guidance for everything with my business and she never ever asks for anything in return. I am so beyond grateful for having such amazing people in my life, to support my journey, to push me to keep learning.
Head shot – Sarah Lindsay Photography
Other photos – Amy Noel Photography