We had the good fortune of connecting with Ashlee Crowden and we’ve shared our conversation below.
Hi Ashlee, what is the most important factor behind your success?
I believe as a wedding photographer the biggest thing that has pushed my business so the next level is ALWAYS pushing myself creatively. ALWAYS. I believe I’m never done growing as an artist. I’m never done networking with other wedding vendors and making new connections. I used to pour a lot of my energy into what I was doing wrong, how I wasn’t booking as much as another photographer, how I was charging too much, how I was charging too little, I wasn’t traveling as much as another photographer, comparing gear, presets, Instagram grids, the list goes on. I’ve worked really hard to shift my focus away from things I cannot control, to things that I can control. I can’t control who books other photographers, but I can control the content I post to attract my ideal client. Doing things like styled shoots has been a game changer for my business. It allows me to be completely creative on my terms, and not be dictated by what the client has selected, but by what I want to create. I went from doing one or two styled shoots a year, to almost one a month. When everyone was in quarantine, I was planning and dreaming about the first steps I could take the second we were allowed to gather, even if it meant 5 or less people. If you think you have arrived, keep pushing yourself even more.
Alright, so let’s move onto what keeps you busy professionally?
I’m a wedding photographer and it’s a TOUGH industry! It’s completely oversaturated, and with the world of social media, us photographers are a dime a dozen! I’ve found that people really connect with how relaxed my couples seem in their photos. They are natural, not posed. The more I connect with my couples, even if its just from the walk to the car to the field I’m shooting in, I make it my goal to have my couples feel as comfortable as possible to really build that trust with them. It’s amazing how much I see my couples relax from start to finish with their shoot. The more I encourage or say “this may sound weird to do, but try it anyways!” I’ve worked my way up for years and I think one of the things thats gotten me to where I am today is constantly pushing myself. In this last year, I’ve done over a dozen styled shoots. I didn’t get paid a dime, but I’ve been able to attract my ideal client and curate my website to higher end clients that really value photography. Never be above working for free if it will help grow your business! I hope the world sees my work as a glimmer of joy, beauty and romance.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take her to 10 Barrel Brewing for the best beer in Colorado, and then hop over to Los Chingones, the best Tacos in Colorado (you have to get the chicken taco!). Then we would go to Blanchard Winery for the best wine! This is also top notch people watching since it’s located in the Milk Market. After we would hit up the cute shops around Milk Market and grab a few more drinks and then buy ourselves some jewelry from Sarah O Jewelry…because they are so dreamy!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
YES! Alison OpdeVeigh is a wedding planner (A Brides Best Mate – www.abridesbestmate.com) and has pushed me to level up in my business. She was right along side me during quarantine, planning and dreaming, making connections with vendors to make our vision come to life. I wouldn’t be where I was at without her. Through all of our shoots and weddings together, we have grown to have an amazing friendship and I trust her 10000% with my business!
Facebook: Ashlee Crowden Photography