We had the good fortune of connecting with Caitlin Caldwell and we’ve shared our conversation below.

Hi Caitlin, is there something that you feel is most responsible for your success?
Besides a little bit of luck and being in the right place at the right time, hard work, hands down, is the most important factor to Vintage Magnolia’s success. My parents taught me that work hard pays off (I was busing tables at 14 years old) and I’ve been determined and worked hard my whole life. I’m one of those people that can’t sit still and always need to be busy and have a lot on my plate! My husband and I have worked long days, long weeks and now long years in order to grow our brand and business. We give 100% all of the time and are dedicated to every project, no matter the size. It slowly but surely has paid off year after year, solidifying our reputation and brand. Our business is ‘owner operated’ which looks good to customers but also sets a precedence and example for staff.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We pride ourselves in having the most unique and beautiful flower arrangements in the Vail Valley. We intentionally source unique blooms and have evolved our style over the years to the point where most can recognize a flower arrangement from Vintage Magnolia. Was it easy, NO. We’ve had our business almost 7 years and it never gets easier. As we grow, change and evolve our business the challenges change as well. If they did it would be we were too set in our ways and we’re pushing ourselves. COVID, however has been the biggest business challenge that I’ve ever had to face. Weddings represent about 40% of our business and that portion of our business has currently collapsed. We have spend the past year focused on how to reinvent ourselves and stay afloat. We have completely changed our business model and are looking into the future with a new outlook focused on our retail store and daily flower arrangements. We are taking this opportunity to take a break from the stressful wedding business. We want the world to know that we are still here and willing to change to adapt with what the universe throws at us!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are so lucky to live in a ski/mountain town and even the everyday activities that we partake in on the daily are out of the ordinary to visitors! Our long weekend itinerary: – Friday evening- Casual drinks and dinner at The Rose in Edwards. (Light on the drinking until they are comfortable with the altitude!) – Saturday- Skiing at Vail! We are so lucky to have Vail Mountain in our backyard! Then apres drinks and nachos at Los Amigos. …then a guilty pleasure shot of whisky and live apres music at The Red Lion. Dinner at The Assembly in Eagle and early bedtime! – Sunday- Ski day at Beaver Creek. The mountain is a little smaller and it’s so fun to checkout our other hometown ski hill.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
So much of my success and the success of our business is owed to my husband, JD. He not only supported my decision to become a business owner but has supported me ever step of the way. The stresses, the decisions, the tears, the drama, and the list goes on. He also left his career in the ski industry 2 years ago to join our business and help me run Vintage Magnolia when I was pregnant. He is a trooper and the only male in our female driven shop and industry! I know he never thought he would own/work at a flower shop but we are so thankful and feel lucky to have him!

Website: vailvintagemagnolia.com

Instagram: @vintagemagnoliaboutique

Facebook: @VintageMagnolia

Image Credits
New Roots Photography

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