We had the good fortune of connecting with Jackson Gould and we’ve shared our conversation below.
Hi Jackson, we’d love to hear more about how you thought about starting your own business?
Starting my own business was something I was interested in from a young age. My dad is an entrepreneur, so I grew up around it. I also had a string of absolutely terrible bosses and thought I could do it better myself. I had been working in the music industry for a few years, but also had a background and college degree in video production. After spending lots of money on bad concert videos for my bands, I bought some cameras and started doing it myself. 6 years later, I am still filming a ton of concerts but have also branched out to corporate work, weddings, real estate, and live streaming.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My newest venture is a digital media company called River North Media Co. We just built out a 2,000 sq ft facility in RiNo where we can create all types of digital content. What differentiates us is our ability to create all of the content in one building and our focus on creating content that delivers results. Having a brick and mortar location is really exciting and something that I am really proud of. I’ve spent quite a long time working out of my house, so this is a big step for me and this new business. I spent many years getting to this point. For a long time I had to Uber drive on the side to make ends meet. I would go through the calendars of every venue in town and email every single band I could find trying to hustle videos for a couple hundred dollars, just to make ends meet. Eventually I found my way into corporate video production which pays much better and allowed me to start growing a business instead of just income for myself. One thing I have learned throughout this process is to keep pushing and keep learning. I try to get a little bit better every day and I try to keep after new business consistently and it’s incrementally gotten better over years. To ramp everything up takes a ton of effort, but after a certain point you get momentum and things start falling into place a little bit.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
So I am a total music junkie, so I would hit up a bunch of concert venues. Red Rocks, Mission Ballroom, The Ogden, the Bluebird, & of course, Cervantes. I also am a bit of a foodie, so I’d take him to Rootdown, Fruition, TAG Burger Bar, & Angelo’s Taverna for late night happy hour. Since we are in Colorado we probably need to get a hike in, so maybe Staunton State Park or the Flat Irons in Boulder. And depending on the time of year cap it off with a Nuggets or Rockies game.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out my crew, Zac Fabian, David Diller, Brendon Riha, & Charles Bilsker, along with all of our other freelancers. After spending years working by myself, I’ve really seen the power in working together. Not only are these guys great business partners, they are also great friends and we have a lot of fun working together.
Instagram: @rivernorthmediaco @ninjavideoproduction