We had the good fortune of connecting with Jason Butler and we’ve shared our conversation below.
Hi Jason, what was your thought process behind starting your own business?
There are a few good reasons why I decided to start my own business- I wanted independence, I felt limited in my current work environment at the time, and ultimately I felt that I could help more people by going out on my own. Realistically, however, these were reasons that I discovered after being asked a question by a client and mentor of mine, “Why are you still here?” I was surprised by his question. I certainly was doing pretty good at the time; I was making decent money (albeit as a result of many hours worked weekly), I had been managing a fitness team, and I had leading stats in the district. “Why would I want to leave this? I’m doing pretty well, right?” I said. His retort: “You are clearly echelons above these other trainers and you could be helping so many more people.” Well, not knowing much about running a business, let alone starting one, I figured that I get additional education (Nutrition) before I started, and hopefully the rest would kind of fall into play. Luckily I found an independent gym close by, a majority of my clients followed and literally the next day after I left, I was running my own business with a full book. Crazy. Unfortunately, once the initial rush and excitement of successfully stating wore off, which admittedly took a number of years, I was finding myself in a similar state; feeling like a slave to work. I felt like I had so much more to give. This is what led me to my current business structure of mentoring and developing new trainers while providing service with the intention of placing client care first.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
From the start in 2009, I focused on on the rehabilitative and functional end of the exercise spectrum. This would involve working with pain management clients, those with acute injuries or even just nagging issues from previous injury that may not require immediate medical assistance from a professional. Mind you, there is always going to be crossover between professions but I emphasize that I am not a substitute for a Physical Therapist. Over the years, I successfully niched myself in this pain management space by utilizing assessment of posture and movement quality paired with functional nutrition. After more years, I was beginning to experience a case of deja vu; I was working too many hours and I was losing passion for my work. I wanted to be able to find a way of expanding my practice and reach while feeling good about it. 2016 presented an opportunity to become a co owner of a gym, C3 Performance. It was great having some additional control over the environment and experience that our clients would have. It was a great step up from just being on your own. After a couple more years, I again was feeling the same as I did before. Still wanting more. Around the time I started gym ownership, I was focused on finding trainers. Frustration was setting in because we weren’t finding anyone of the caliber that we wanted for C3. Frustration set in soon after and I started playing around with the idea: if I can’t find good trainers, why don’t I make them? While I don’t claim to know everything in this business, I have come to the realization that either: 1. Trainers have inadequate ability to run a business but great technical ability or 2. Trainers can run a business but lack technical ability and are in it for the wrong reasons. This was the precursor to the Body Worx Way. Fast forward to today, the Body Worx Way focuses on trainer development first so that, ultimately, client care can come first. This is a concept that helps trainers establish their niche first rather than spending time floundering around, working with people that are not a good fit which leads to a lot of unneeded frustration. It also helps new trainers by introducing them to business and sales concepts that they simply do not get in any training certification and even some degree programs. Often times, trainers have great technical ability but just don’t have the simple tools needed to run a business. This is what they get by collaborating with Body Worx. We currently have 4 members, including myself. The 3 trainers are in different areas of development but they all have one thing in common: they have identified their niche and they are extremely happy doing it!
Who else deserves some credit and recognition?
My first shoutout goes to Ballard Pritchett for giving me the slap on the back of my head that I needed to go out and start my own business. Second, would be my involvement with BNI; honestly, not so much BNI as an organization but rather the high quality individuals that I have met over the years- this is the platform that has allowed me to learn not just how to network but how to truly collaborate with others. Finding fantastic power partners, like Dr. Morgan Sheridan, has taken some of the pressure off of me having to worry about knowing everything (because 1. you possibly can’t and 2. it is a disservice to your clients). Third, as a continuation to #2, Donna Deteau is a wonderful business coach to work with; honestly she is the only one I can truly recommend after trying a few others over the years. She is extremely intuitive in her process and has really helped me move the needle over the years,