We had the good fortune of connecting with Kaleigh Wiese and we’ve shared our conversation below.
Hi Kaleigh, what was your thought process behind starting your own business?
I was born an entrepreneur. As a child, I would rent books from the library about starting businesses – I wanted to help others and saw I could gain momentum on my own terms. I have launched many successful creative and tech businesses through the years, and the imprint of each of those on my life has gotten me to where I am today in my self employment journey. These days, I help creative solopreneurs and small business owners find their visual brand and stand out in their communities through marketing, branding and design techniques. I offer consulting, courses and a membership to help them stand out.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
During my career, I have seen many creatives who are phenomenal at their art-form, but lack the knowledge and skillset to take their businesses to the level they could through proper branding and marketing. My goal is to help empower business owners who are competent and want to have the knowledge to level up their businesses through Fortune 500 marketing tactics! I do this through 1:1 consulting work, courses/classes and a community membership that provides ongoing support. And it fulfills me deeply seeing their growth.
I have dedicated my career to helping small business shine. Being left and right brain has always come naturally, and I believe strategic design practices can be taught, especially in the days of Canva and other tools at our fingertips.
Being a business owner is hard. There is so much to learn that you never think of until you are in the moment and need to step up to do a task or file some kind of paperwork you are hearing about for the first time. Having trustworthy people help lead the way and add insight is game-changing.
On a personal note, since I have been self employed my whole career, I have learned the hard way to craft the life I want, not just put my clients as my main priority. It is critical to create boundaries with your time, clients and care for yourself before you can truly transform your client’s lives with your services.
Life is all about thin threads, and when something has felt overwhelming in business, or I feel uncertain, I ask around for introductions to experts to help empower & educate me.
I want the world to know, just jump. If you have an idea, pursue it. The hardest part is starting, and then you’ll figure it out as you push forward.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am currently living in Austin, TX and it’s a phenomenal place! You have access to 7 lakes, plenty of outdoor activities and some phenomenal restaurant experiences!
We like to spend a few days in proper Austin exploring South Congress, having a glass of Rosé at Junes All Day, and shopping for custom Stetson hats at Maufrias. We’d absolutely have to do BBQ south at Salt Lick and find a hotel pool like The W or The Line Hotel to do a pool day. After we have our adventurous days, we typically head out to the hill country and unwind at the lake house, with cooking, watching the sunset and hiking with the smell of cedar in the air & the big open Texas sky.
Who else deserves some credit and recognition?
I am so thankful to have had empowering parents in my childhood and teens years who supported me to explore my dreams and help me learn the skillsets to have a career as an entrepreneur. Surrounding yourself with people who help you brainstorm, who listen, or connect and care is invaluable. I have read some amazing books, but I have found my sparks in personal retreats where I put pen to paper and explore the possibilities and make action points.