We had the good fortune of connecting with Kyle Rosner and we’ve shared our conversation below.

Hi Kyle, we’d love to hear more about how you thought about starting your own business?
I have never wanted to work for someone or dedicate myself to a vision that wasn’t my own. As I’ve grown as a business owner/entrepreneur, I learned some hard lessons along the way of properly managing my time and strategically giving my time to others, it’s THE most valuable resource after all.

I joined the Cannabis Industry in 2018 when I was recruited to run the video production team (for my now two business partners) for the Reg A+ Project at High Times Magazine. As 420interactive, we served as the agency of record for the High Times Magazine, operating and strategizing their Reg A+ Fundraise.

Through our efforts with High Times, we helped them raise $15mm in their investor crowdfund.

During our time there, My partners & I noticed a strategic need for the emerging cannabis, CBD, & psychedelic brands to properly manage and execute their digital media strategies in order to unlock the most value from their brand and their consumers.

With this vision in mind, we officially founded our San Diego Agency, 420interactive (420i).

420i operates as an incubator/accelerator for companies and brands in the legal cannabis industry. Our primary focus is to assist clients in developing reputable brand authority and viable business models within the cannabis market.

As a flexible and team-oriented agency, we take pride in our skillset and ability to offer brands a number of Digital Marketing Services. Including, but not limited to…

SEO Campaigns (On-Page, Off-Page, Backlinks, Profile Listings, Local SEO, Content Campaigns)

Lead Generation + Nurture Campaigns (We only use klaviyo, Email + SMS, Lead Capture, Lead Segmentation, Lead Nurture Flows, Email + SMS Campaigns)

Funnel + Landing Page (WordPress Landing Page Funnels, Sync into Lead Capture Campaigns)

ECommerce CRO (Optimize eComm Conversion Rate on WordPress + Shopify, CRO Testing with Google Optimize, Google Analytics + Other Google Property Optimization)

Retail Campaigns (Help Brands Go to Retail, Partnerships with Retail + Delivery Partners, Manage Co-Brand Campaigns to Amplify Retail Presence)

DTC Strategy (Develop DTC Strategy for THC Brands)

Reg A+ Campaigns (Strategy, Legal, Lander Funnel, Ads, Lead Capture + Nurture)

Ads + Media (Google Ad Campaigns, Social Ad Campaigns, Media Placements, Email Buys, etc)

With cannabis brands being shut down across social media platforms….it is key to be aware and properly build out your email and digital web presence..not just focus on socials.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
420i operates as an incubator/accelerator for companies and brands in the legal cannabis industry. Our primary focus is to assist clients in developing reputable brand authority and viable business models within the cannabis market.

420i served as the agency of record for High Times during their massive Regulation A+ fundraising campaign. Through our efforts with High Times, we helped them raise $15mm in their investor crowdfund.

Attached here are some links to some of our current client sites…

PassYourTest.com
Pabstlabs.com
Pilgrimsoul.com
Dimohemp.com
TheBloomBrands.com

We work with a handful of other CBD/Cannabis brands and are partnered with multiple cannabis media publishers including…

https://realitysandwich.com/

NeonJoint – Cannabis Guides, Reviews, Culture


https://Herb.com/

Home Page


https://respectmyregion.com/
https://thebluntness.com/

I have put in here a more detailed overview of what 420i can offer for your review.

SEO Campaigns (On-Page, Off-Page, Backlinks, Profile Listings, Local SEO, Content Campaigns)
Lead Generation + Nurture Campaigns (We only use klaviyo, Email + SMS, Lead Capture, Lead Segmentation, Lead Nurture Flows, Email + SMS Campaigns)
Funnel + Landing Page (WordPress Landing Page Funnels, Sync into Lead Capture Campaigns)
ECommerce CRO (Optimize eComm Conversion Rate on WordPress + Shopify, CRO Testing with Google Optimize, Google Analytics + Other Google Property Optimization)
Retail Campaigns (Help Brands Go to Retail, Partnerships with Retail + Delivery Partners, Manage Co-Brand Campaigns to Amplify Retail Presence)
DTC Strategy (Develop DTC Strategy for THC Brands)
Reg A+ Campaigns (Strategy, Legal, Lander Funnel, Ads, Lead Capture + Nurture)
Ads + Media (Google Ad Campaigns, Social Ad Campaigns, Media Placements, Email Buys, etc)

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The “Best Time Ever” in San Diego to me is coming in the summer months to enjoy the great food and beautiful beaches. As a resident of Encinitas, the beach is a stone’s throw away, so vibing out on the ocean is going to be how most of our days look. Some must-haves for someone coming to San Diego/California for the first time is an obligatory stop at In N Out Burger! For Dinner perhaps some Fish Tacos from a number of authentic holes in the walls.

The kraken bar in Cardiff is a must-go-to for some amazing live bands and authentic community. I usually never want to leave Encinitas.

Who else deserves some credit and recognition?
I would love to shout out all the teachers, mentors, and family members (too numerable to name) who have guided and directed me to utilize the best of my abilities and succeed in life.

My grandparents Donald Seidman & Edwin Rosner were both successful business owners. I carry on their legacy today and reflect on how proud they would be of me.

Some recent books that have inspired me:

1. Honor Thy Label; Dr. Bronner’s unconventional Journey to a Clean, Green, & Ethical Supply Chain
As I develop my food product business, this amazing story from my favorite soap makers shows there is a path towards conscious capitalism, where we can save the planet and provide for everyone a meaningful living. Empowering farmers and feeding people is a goal I hope to accomplish soon.

2. It’s a Jungle in There; It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring.
This book it an autobiography of Rainforest Cafe Founder Steven Schussler. This amazingly funny and insightful story shows that if you truly believe and live for your vision, you can make it a reality. This man literally turned his house into a rainforest to pitch investors!

Website: 420interactive.com

Instagram: @goodkylesmokes

Linkedin: https://www.linkedin.com/in/kyle-rosner-6989a385/

Facebook: https://www.facebook.com/420interactive

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