We had the good fortune of connecting with Larry Olson and we’ve shared our conversation below.
Hi Larry, can you walk us through the thought-process of starting your business?
I think the main reason why I felt compelled to start my own business was in an effort to have greater control of my life. I’ve taken my work and career very seriously and I noticed that my professional decisions have a ripple effect that ring throughout my life. What I mean by that is our careers affect our health, affect our relationships with our friends and family. And in an effort to live a life that’s aligned with my priorities I saw that owning your own business was a way to have greater control on how you spend your time.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I think the best creative lesson I’ve learned is to retain a sense of curiosity. I’ve found that curiosity makes our minds active instead of passive. When we’re curious about something, our minds anticipate discovering new ideas. We’re more open to new possibilities. I found that I admire curious people. I’ve seen that these curious people approach life with more excitement. There’s always new things they’re attracted to and interested in. They seem to live a much more adventurous life. Which I find really inspiring.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m going to base my answer on a post Covid world. This is a great question and one my family and I debate every time we have guests in-town. There’s so many cool things to do in and around Boulder. But because this is my interview I’m going to say, we start the morning at Spruce for coffee and the best bakery in-town. Then up to Flagstaff for a hike at Walker Ranch or paddle boarding on Gross Reservoir. Then back into town to show them Pearl Street and grab an afternoon drink. And then dinner at Jax Fish House. What I love about Jax is the energy and hustle and bustle of the place. It has the right vibe for a good Saturday night out.
Who else deserves some credit and recognition?
My friend, advisor and mentor would have to be Alex Bogusky. I’ve known Alex for 8 years. Alex is a brilliant creative thinker. He had built one of the most successful ad agencies in the history of advertising. Alex was the one that brought me out to Boulder. He hired me to be the Creative Director for Al Gore’s climate organization. At Climate Reality we created apps, games, events and short films all around the climate conversation. Alex was the organization’s creative advisor. And since opening Studio Lo, Alex has given me advice from how to structure my business to good parenting tips.