We had the good fortune of connecting with Yvette Marquez-Sharpnack and we’ve shared our conversation below.
Hi Yvette, can you walk us through the thought-process of starting your business?
I started my blog, muybuenocookbook.com as a way to journal the journey of writing and publishing my cookbook, “Muy Bueno“. I didn’t even know blogging could be a business. A few months after blogging, brands were asking to partner and sponsor me. It was sheer passion to start a blog and I know it was the passion that turned it into a successful business.
What should our readers know about your business?
In 2010, I founded my award-winning blog, muybuenocookbook.com, where I share my cherished family Mexican recipes as well as healthy Latin inspired recipes, entertaining tips, travel adventures, home renovations, and DIY crafts. My blog attracts families looking to embrace their culture through food, fiestas, and family life. I am also an Emmy-winning producer and writer, on-camera host, and recipe developer. And I’m the author of two cookbooks, “Muy Bueno” and “Latin Twist“. As my blog and audience has expanded over the last ten years, they have provided many opportunities. Currently, I work as a food writer, product tester, food stylist, video producer, YouTuber, spokesperson, ambassador, social media influencer, an on-camera host for well-known food brands, and have been a speaker at conferences. My cookbook and blog recipes, as well as my story as a food blogger and entrepreneur, have been featured in several prominent press outlets, including print, radio, TV, and online. I am a second-generation Mexican-American, born and raised in El Paso, Texas. I currently live in the beautiful state of Colorado with my husband and two children. In July 2012, my proudest moment was when I participated in a live round-table discussion with First Lady Michelle Obama, to discuss some of the issues impacting Hispanic families across the nation, including the health and future of our children.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d love to show that Colorado has some delicious Mexican food! Tacos Junior is one of my go-to places for Mexican home style dishes and classic street food. I also just discovered Tacos La Tapatia which serves amazing tacos de birria. I love hiking and St. Mary’s Glacier is a nice moderate and beautiful hike for visitors. A scenic drive up to the mountains is always nice. And depending on the time of year I love to go to festivals and events (Renaissance Festival and National Western Stock Show).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mom is my biggest cheerleader and inspiration. She was a single mother and her entrepreneurial spirit rubbed off on me at a very young age. She was always working and trying to figure out ways to make extra money on the side of her full time job — whether it was selling burritos during her lunch hour or selling Avon/Tupperware, she was always hustling.
photography credit @jenna.sparks.photo and @jlopezphotographyco