We had the good fortune of connecting with Lauren Maines and we’ve shared our conversation below.
Hi Lauren, what do you attribute your success to?
The most important factors behind the success of my brand are the intentions that I set when I first created my business. These intentions are the foundation for my business. My primary intention is to enhance your appreciation of wine. Notice I did not say that I want to enhance your knowledge of wine. Why? I firmly believe that the most important thing that you need to know about the wine that is in your glass is whether you like it our not. Wine should not be scary, intimidating, or snobbish! When you break down wine into its most basic form – wine is juice from a grape. Rather than reciting facts and figures about viticulture, production methods, etc. I prefer to share history, stories, and personal connections to the wine, thus enhancing your appreciation. My second intention revolves around the emotional component of wine. Wine is a vessel for bringing people together and it unites us on a level that is greater than we can possibly fathom. When people are gathered with wine, memories are made. Like wine, I like to break the idea of a memory down to its most basic form – memories are priceless impressions in our minds and hearts that connect our past with our present. Thus, my second intention is to provide opportunities to create memories. Wine allows us the opportunity to connect memories to wine. An entire memory can be relived when we think about the impressions that a wine left on us. It might be the aromas and flavors in the glass, the fellowship around us, or the occasion for which the bottle was opened that create priceless memories.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have always been intrigued with the history, majesty and mystique of wine. Wine can be traced back over 8000 years to our ancient world. Very few things in our current time period can provide us with a direct connection to our ancient ancestors – even fewer that we can consume into our bodies Every time you pop open a bottle and sip from that glass, you are experiencing more history than you can ever imagine! I created “What’s Wine Is Yours” to emphasize wine appreciation by creating unforgettable and completely unique tasting events. The events focus on history, stories, and personal experiences that captivate guests and offer newfound appreciation for the wine that is in your glass. Each tasting (public, private, or corporate) is completely unique to the host and event. Are you interested in a tasting designed around my favorite love story of all time between two grapes? How about a Champagne tasting that features the undisputed female champions of the Champagne industry? What about learning skills associated with blind tasting? The list of memory options goes on. I am also trained in the dramatic art of Sabrage! Sabrage is the elegant and renown art of slicing off the top of a Champagne bottle with a sword. Nothing says, “WOW!” like opening a bottle of bubbles with a sword! I have the distinct privilege of traveling the region and bringing this ceremonial art to ALL celebrations! My heart is overjoyed when I have the opportunity to celebrate an engagement, toast a Bride and Groom at their wedding reception, commemorate a milestone celebration, or perform this dramatic ceremony at a dinner party. One of the biggest lessons that I have learned in my entrepreneurial journey is the importance of honoring natural strengths. I firmly believe that each of us possess our own unique set of gifts that only we can offer this world. Remember to always honor these unique gifts. Personally, I feel the most resistance and stress when I find myself trying to fit into a belief or mold of what “I should be.” We cannot try to fit into a mold that denies our own true self. Be unapologetically YOU-that is what the world wants and needs.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being from Windsor, I would stay in Northern Colorado for the first two days. We would start out with a fabulous breakfast at La Creperie and French Bakery for homemade croissants and crepes. Next, we would head to Athena Salon, Spa and Wellness for manicures and pedicures, followed by a heavenly facial from Raquel. Then, we would head to Old Town Fort Collins for some boutique shopping. Our day would end with a wine pairing dinner at the one and only, Chimney Park Restaurant and Bar. Day 2 would begin with Paddle boarding or kayaking in the morning followed by a round of golf at TPC Colorado. We would end the day taking in the spectacular sunset and cuisine at Center Stage. Day 3 would find us in Estes Park! First up, a trip into Rocky Mountain National Park to take in the splendor of the mountains and hopefully sport some wildlife. Next, the Ghost Tour at The Stanley Hotel. Finally, cocktails the The Whiskey Bar and dinner at the Cascades Restaurant. Day 4 would find us heading up to the mountains! First stop, a long bike ride along the river. Lunch would be enjoyed at Pepi’s Bar and Restaurant in Vail. Up next, a gondola ride up to the top of Vail Mountain to take in the majestic views. Finally, an exquisite dinner in Beaver Creek at Splendido at the Chateau.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would first and foremost like to dedicate my “Shoutout” to my #1 supporters and fans: my husband, Jason and son, Logan. Not only are they my biggest cheerleaders, their encouragement is unsurpassed! They continually support my endless studies, build me up when I need encouragement, and show me unconditional love. I would like to raise my glass to a dear friend for giving me the most important advice that I ever received in regards to following my passion, “It will happen for you, but you have to let it happen organically.” I have carried these words in my heart & mind and I am eternally grateful for her wise words. Because of her, I have an appreciation and respect for the natural evolution that I have experienced as a woman and entrepreneur. I would like to raise me glass to every individual who has invited me into their lives to share in a special celebration! Being included in momentous events is an honor that I will never take for granted. I am continually grateful that I have the privilege of creating memories though Sabrage Ceremonies or Custom Wine Events.
Photography by Desiree