We had the good fortune of connecting with Michele Venter and we’ve shared our conversation below.
Hi Michele, what do you attribute your success to?
I wanted to create a brand that was experience-centric to my couples; meaning, the experience of an engagement is just as important as getting them to their finish line– the wedding day. I want them to not only focus getting to their wedding day and check-boxing their to-do list, but also taking the time to enjoy the engagement. This is the beginning of the rest of their lives; communication, vulnerability and the future should be a prominent discussion during this period in life. I continue to make sure that I build my brand with this in mind. And how do I do that? Communication. Much like marriage, there is a parallelism between planning a wedding and marriage. Without the communication, you won’t come out on the other side with what you imagined.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I was a first time business owner at the age of 24 as a contract paralegal for the state. Since 2014, I have built the business from the ground up; building my clientele based on hard work, organization and communication. It wasn’t easy- long days, nights and weekends, but in the end, I have learned so much and has taught me the value of personable relationships. While I love my other business, I wanted to shoot for other passions; a business that brought me to life. I decided to open Urban Events in January of 2020. Interesting timing, I know, but honestly, it was a blessing in disguise. This year, I made my branding a priority, rather than jumping in with clients without a clear concise goal. I did the research to back up my ideations and built relationships that will help me grow for years to come. I devoted hours to phone and zoom calls, learning about vendor colleaugues within the industry. I spent hours on the computer building a website, pricing sheets, ads and packages to promote “friendors” and assist clients. And months, building relationships as well as new, innovative ideas to make my business unique, personable and successful. I have learned that patience, determination and virtue will take you far and I continue to run my business with that in mind.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of things that I love about the city of Denver is that there is SO much to do. One of my best friends is from Baltimore, and when she visits we usually do something like this: Day 1- Tea at the Brown Palace, shopping on 16th Street Mall, dinner at The 9th Door Day 2- Trip up to Ft. Collins; brew tour of New Belgium, Odell, Horse and Dragon, other small microbreweries. Dinner at Blue Agave. Day 3- Lunch at Star Kitchen (dim sum); shopping at Cherry Creek, walk through the Botanic Gardens Day 4- Road trip in the mountains- Glenwood Springs– visit Iron Mountain Hot Springs, stay at the Hotel Denver, dinner at Juicy Lucy’s Day 5- spa day at Splendor Mountain Spa, day at Glenwood Caverns Adventure Park Day 6- Drive back toward Denver, stop into downtown Vail; shopping at the outlets in Silverthorne Day 7- Lunch at Pho 75 in Aurora, shopping in Castle Rock Outlets, dinner at Seoul BBQ in Aurora (Apparently, I like to eat and shop)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The wedding community has been amazing through this entire experience. I have never seen a community so passionate about helping one another, especially in the time of a pandemic. They are the first to refer and through it all, we come on the other side working with some of the most talented people; people that we technically compete with. We are all struggling, and embracing one another through that common ground has been mind-blowing and incredible. Particularly, I would like to thank my business coach, Nicole Renee Coaching. I came into the business with a business partner. It was fun, exciting and something I had been dreaming about for a long time. But due to unfortunate circumstances (thanks, COVID), she had to step down from the partnership. Two weeks later, I hired Nicole. Having a business coach has helped me tremendously to get a clear focus on who I am as a business and how to grow it beyond anything I imagined. She is a mentor but also a dear friend. She is the first to cheer you on through it all and I can tell you for certain, I would not be where I am today without her.
Caitlyn Swithers Katie Fletcher Photography Bri Bond Photography Jennie Crate