We had the good fortune of connecting with Patricia Sitler and we’ve shared our conversation below.
Hi Patricia, have there been any changes in how you think about work-life balance?
A lot of our customers and social media followers are amazed at how we manage to run a handmade crochet business while working as full-time military parents. We’ve had to make a lot of adjustments to our business to accommodate to our home life. Family is the most important thing to us and is a foundation to our life, so we really focus on making sure that is always our number one priority. If that’s taken care of, then our business will fall right into place. The demand for our business has grown and we had learn ways to streamline our processes to allow for the best productivity and efficiency and not take away our own personal time. We’re very proud of how we’ve been able to manage our work life balance so far!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
For some reason, I’ve always gravitated towards fiber arts (i.e., crochet, embroider). So many people have told me they love my crochet projects because it’s modern and they love my color choices. On the other hand, my husband brought resin and glitter into the crochet world because I really wanted to add sparkles and something fun to my crochet projects. That’s what really sets us apart from many in the crochet community. Looking back at how we built our business, it was pretty easy. I tend to research a lot into things before making decisions so that I plan for the long term. However, building a small business isn’t easy for everyone and there can definitely be challenges if you don’t know where to start. One of the biggest lessons I’ve learned is to dedicate money to your business and use that money to invest into things that make your or your business better. It could be as simple as buying tools or even investing in a branding service to build your band aesthetics. Our business wasn’t built overnight. It took awhile for us to identify our niche. We also learned how important it is to establish a relationship with our customers on social media since our business is based on an e-commerce platform. Social media is crucial, but don’t let the number of followers measure how successful you are! You can be a “microinfleuncer” and still be successful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are in the military and we frequently move. At this time, we live in Las Vegas and we always recommend for people to visit Spring Mountain Road for some of the best Asian food in town! We lived in South Korea for a year and I’m half Japanese, so we love how the restaurants and stores bring back memories of us living overseas!
Who else deserves some credit and recognition?
Absolutely! My husband, Paul, is the number one person I would choose for this recognition of all the love and support has put into our crochet business. He’s the reason why the business started. He saw a skill I had and told me I should give it a try. It worked out so well that he joined in on my hobby by making the crochet hooks I needed. This business wouldn’t be where it is today without him!