We had the good fortune of connecting with Samantha Miller and we’ve shared our conversation below.
Hi Samantha, we’d love to hear more about how you thought about starting your own business?
I have always been passionate about supporting local businesses. So when I noticed how many people wanted to eat fresh, local, in-season produce but were always missing out on the farmer’s markets due to conflicting work schedules or weekend activities, it got me thinking…
I was working as a server at a local golf resort and on Saturdays, I would sell honey at the farmer’s market. Each week, my co-workers would ask me if I could pick them up some peaches, honey or whatever was fresh that week. I quickly realized that it wasn’t just my co-workers who were missing out, but SOOO many people were experiencing the same thing. I saw a problem and decided to create a solution! That’s when All The Good Stuff was born!
Truthfully, I did not know the first thing about starting a business but I had the passion and a vision. I knew that if I was committed that I could turn this dream of mine into a reality!
I spent the whole next year planning and doing my research. Before I could put the pieces of the puzzle together, I, first, had to find all of my pieces. I started out by writing down, in great detail, all of my ideas and goals. I spent every weekend at the farmer’s markets collecting business cards from various vendors, making connections, and building relationships. Then, I had to learn how to build a website. It was a lot to learn, especially for me since I am the most “non-tech-savvy” person I know. Somehow, I pulled it off!
I launched All The Good Stuff in 2018 to bridge the gap between consumers and local vendors and make it easier and more convenient for people to shop locally. So far this year, we have delivered 4,457.5lbs of locally grown food to families in Eagle County with 6 more weeks to go in our season! Are you in Eagle County? Check us out! And wherever you are, I encourage you to support and eat local!
What should our readers know about your business?
I had the vision to make shopping local and supporting local farmers easier and more convenient for people who couldn’t make it to the farmer’s markets. I also hope to encourage people to think twice about where their food and goods are coming from, to consider the environmental impact they have and to understand the power and influence they have as consumers.
As a first-time business owner, there are many tiny victories that all add up, but what I am most proud of is our mission and the work we are doing to educate and empower consumers to buy local. I am also extremely proud of all the partnerships we have created and all the businesses, people, and friends that I get to support and promote through the platform that I’ve built.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Colorado is full of amazing, breathtaking places to see and adventures to be had. It doesn’t matter what time of the year it is, there’s always so much to do and see! Some of my all-time favorite places to visit in Colorado include Rocky Mountain National Park, Great Sand Dunes National Park, Steamboat Springs, and Ouray.
The drive to Rocky Mountain National Park is easily a top 5! I would make that drive every chance I’d get and spend the whole day exploring a new trail to one of the many lakes in the park. After a full day of exploring, my favorite spot to hit on my way home is Torchy’s Tacos in Fort Collins (highly recommend!)
A few years ago I moved to the mountains of the Vail Valley. Now, whenever friends come to town, I have to take them to my favorite spots in the mountains. Here’s my (detailed) 7-day itinerary:
Day 1-First stop – Hovey & Harrison for breakfast and a matcha latte! Then we hit the road to Glenwood Springs. The drive through the Glenwood canyon never disappoints! When my family or friends with kiddos come to visit, the Glenwood Adventure Caverns is always fun for everyone! After a day of riding rides and exploring caves, a tasty dinner is much needed and dessert is a must! The beet and avocado burger at Craftsman followed by a couple of scoops of ice cream at Sundae is the only way to end a perfect day.
Day 2- First stop- Bookworm for a crepe and a latte! Followed by a picnic at Nottingham Park. Spend the day chillin’ on the beach, paddle boarding, or playing volleyball. Or maybe get lucky and catch a yoga class at the pavilion overlooking the lake. For dinner- take the crew to Rocky Mountain Taco!
Day 3- Pack up the car and take a little road trip to Steamboat Springs! First stop – Fish Creek Falls (awesome waterfall!) Next- take a stroll through town followed with a dip at Strawberry Hot Springs!
Day 4- Lunch with a view! Take a hike! Find a trail that appeals the most to you and your group on the ALLTRAILS app! Pack a lunch and enjoy it at the peak of your destination!
Day 5- If day 5 happens to be a Friday between June and mid-September, check out the Dillion Farmer’s Market! This one, in particular, has amazing views and the perfect blend of vendors, it’s definitely one of my favorites!
Day 6- (Saturday) Check out my other favorite market- Minturn! Pack a picnic with ‘All The Good Stuff’ and head to Leadville for a picnic by the lake! It’s beautiful!
Day 7- Head back to Denver! Seek out a taco joint or taco truck!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If it weren’t for all of the love and support I receive from my family, friends, and awesome boyfriend, I’m not sure where I’d be in life, but I can almost guarantee I wouldn’t be in the position I am today. I want to give a shoutout to my mom and Nana who has shown me what it means to be a strong, independent, and resilient woman. My Aunt Cathy who has always been a role model to me. I especially want to give a shoutout to Nick, my boyfriend, and right-hand-man! His ambition is infectious and he always finds a way to keep me motivated! Lastly, I want to give a huge shoutout to my mentor and coach, Kinsey, @FeelGoodSocial! She has helped me grow, not only my business, but also my confidence. Find her on Instagram and also check out her podcast for down-to-earth entrepreneurs- “Feel Good Social Media Marketing Podcast”