We had the good fortune of connecting with Sydney Scarola and we’ve shared our conversation below.
Hi Sydney, why did you decide to pursue a creative path?
My career gives me the opportunity to blend my creative mind with my intellectual brain to make work that is both challenging and rewarding. There is also no pinnacle in a creative sector. There is no ne-plus-ultra when it comes to perfecting a craft that requires creativity. Through our personal and academic lives, we are taught that there is a “right” way to do things; a methodical, systematic way to approach situations in order to get the right solution. However, the field of fashion has showed me that there is no one proven way to reach the goal. I work everyday to create paths that enhance my journey, my thought process, my space to create. My career also inspires creativity, collaboration, and individuality in an otherwise dull world. I get to collaborate with some of the industry’s most talent individuals to execute a common vision. It’s amazing to see the end result of a photoshoot or article in a magazine because most people look at it and say “that’s a cool picture, I like the outfit” but the amount of effort that went into creating something that every single person is proud of and worked so hard to do is unparalleled. In the end, I am proud of my ability to empower voices through fashion. Different ways of expressionism are accepted, and it makes me grateful to work in such an exciting, always-evolving, high-paced, creative industry.
Alright, so let’s move onto what keeps you busy professionally?
I do editorial styling and consider myself a story teller. Photoshoots are all about conceiving an idea and turning it into a story that translates through a static image. It is such a difficult feat, but that is what makes the end product worthwhile. Employing the help of other industry creatives makes it so gratifying because you are all there to achieve the same goal. Photography is not my strong suit, so collaborating with fashion photographers is amazing because they get to capture my vision — though sometimes its theirs — in a way better than I could ever imagine. Other imperative figures on set are makeup and hair artists, models, lighting assistants, styling assistants, directors, etc. It is really a team effort and that is the most special part. I still have so much to accomplish and a lot of growing to do in my professional life; however, it has been so amazing to view my growth from even a year ago. I notice the way my brain operates and my thought processes are vastly different from months ago. That stimulation and growth is paramount to me because it shows constant development and progress — I never want to be stagnant. Starting as a stylist, there are so many challenges you have to face. Without a proven track record, it’s hard to get places to pull from. I often pull from my own wardrobe, my friends’ wardrobes, or out of pocket. This is how you have to start sometimes. Once you establish yourself, you can start pulling from brands. Getting published has also been a big deal for me. I think it is a benchmark for success as a beginner stylist. It shows that the hard work you put in up until this point is worth it and that there is reason to continue on. This journey has taught me a lot about perseverance and sacrifice — as odd as it may seem. Along with styling, I do fashion journalism and writing. I believe writing is something I am meant to do. I love it, and it is, again, so rewarding to find words that perfectly articulate a thought I have. The intersection of fashion and writing gives me something I am passionate about and something that I am well-suited for. It is the perfect marriage. I also love how it ties in with the realm of editorial and magazine. I feel like my interests are so well-connected, and I really value having that connection between them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Denver is one of the best cities in the US. There is so much to do and such a great fusion of people, places, food, and fun. To drink: absolutely 54thirty, Death & Co, Los Chingones in Rino, and for the best frozen margs, Ana’s Mexican Grill in Westminster is the place. To eat: City O’ City, El Five, Sushi Den, Denver Milk Market, Denver Central Market, Guard and Grace, and Postino LoHi. To do and visit: riding the scooters around the city is so much fun. It gives you a taste of everything the city has to offer in an engaging way. Because Colorado is known for its outdoorsy essence, things like hiking, visiting the paint mines, cliff diving, drifting at the sand dunes, and, of course, Red Rocks for concerts — though it’s unfortunate that concerts aren’t an option right now — are quintessential Colorado activities. There is so much to do here and anytime I’ve had people come to visit from out of state, they’re so surprised to learn how much Colorado has to offer.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
As I’m sure a plethora of other’s mention but hardly a cliche, my parents are my biggest supporters. They have given me every tool and resource needed to succeed, and they’ve always been open-minded to whatever career path I chose. Being in a creative industry, you worry that your parents won’t approve of what you’re doing. My avenue is nothing short of unorthodox, but I am thankful to have the backing of my parents. In addition, my friends have been integral in my journey, helping me with decisions and giving me advice and perspective that I wouldn’t have otherwise. Along with my internal support system, I have been graced with some of the best mentorship from figures in my professional life. My current boss, William Brobston, has been such a formative person. He took me in as I first moved to NYC and has been instrumental in helping me figure out what I want to do. My former boss, Fashion Denver founder Brandi Shigley, was another key influence in my transition into the fashion industry. She was such an exuberant and positive energy in my life and really introduced me to the positive aspects of the industry. Lastly, I have formed long-lasting relationships with some of my professors. Their industry experience is extremely valuable, and they want to see their students succeed so badly. I have been so lucky to find these people. I couldn’t do it without them.
Justin Ortiz Pascal Bräuer Lauren Magin