We had the good fortune of connecting with Tarah MacAlmon and we’ve shared our conversation below.

Hi Tarah, what is the most important factor behind your success?
When we started our business 10+ years ago, I imaged our map to success looking like a room full of white boards, carefully drawn out with strategy and best practices to guide and govern us along the way of our new entrepreneurial path. But as the ball got rolling in our work, we never actually made it to that room I had created in my mind. Instead, we were faced with simple daily decisions about who we want to be, and what we want to offer to our clients and guests. We learned to say “yes” to the things that we felt we could do best, and “no” to the things that didn’t feel like they were a good fit. For us, we found that we could either talk about how great we are, or simply just to our best work, and let our clients decide! The single question that has governed our business and likely contributed to any success we have found, is actually pretty basic. It’s what we teach our kids…. also known as “The Golden Rule”. We are always thinking about our work in terms of what we would want, if we were our own client. How would we want to be treated? What would we be willing to pay? What type of user experience would we enjoy? Our work spans multiple industries from film and production, to hospitality and curated events. But as versatile as the hats we wear might be, our mission remains simple and straightforward. To us, treating others with care, respect, attention to detail, delivering on time, and providing a service above and beyond what they expected comes easy… because those are the things we so enjoy when we are in the client/guest seat. Success is important, but we hope that our commitment to being good humans shines brighter than even our best successes!

Alright, so let’s move onto what keeps you busy professionally?
My work spans multiple “arenas” from interior design and production design to being a Airbnb plus host and hosting small curated events in our Black Forest studio space. We designed and built The Lofthouse to do the work we do in a space intentionally crafted with our guests and clients in mind. The Lofthouse is two separate spaces, under one roof, not connected internally, In the Loft we host gatherings, meet with clients, shoot videos and collaborate with other creatives. The House was designed to help create an opportunity to showcase the city we love to friends and strangers alike. Hospitality has always been important to us, both as guests and hosts, and one of the main motives behind the house was to create a warm and inviting space that was intentionally designed with guests in mind. We wanted the House to feel like a thoughtful reprieve. As much as we value hard work, our highest values involve serving others and creating opportunities for meaningful connection. We love that our multipurpose space can act as a venue for productivity and collaboration in The Loft, while The House invites rest, relaxation, and connection as guests unplug at a quiet retreat in the woods. No, it’s not been easy. On the missional level it’s been simple. We’ve always known what we wanted out of the space. But no, the late nights, tireless work we put into creating plans and building the space with our own hands, did not come especially easy. The Lofthouse story is really just an extension of our life. The relational and community aspect of this project is what I find most rewarding. Because this project was always meant to be “given away” in a sense, I think we find the most enjoyment watching it be a positive thing for someone else. As a getaway or a place to flex those creative muscles, it’s fun to see the space play a special part in someone’s story. We are not everything to everyone. I think what I would want to the world to know about our story is that there is a special beauty that comes through in your work when you give your best and most authentic self away. We all want our brand and our work to shine, and there are many aspects of our current work that I often think, “Ah, I wish this could be better or I wish we had more to give in this regard.” But all we have to give is our very best. None of us are, or have, unlimited resources. Instead of getting trapped in the hamster wheel of “more is more and hustle to the top”, we have learned to be be unabashed in what our services are. I think what translates to our clients is that we offer what we have and try to give away our very best work, and generally speaking, people receive that with such gratitude and warmth. I think when authenticity and competency intersect with intention and simple beauty, magic happens! People feel the feels!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Shoutout is to Drew MacAlmon. Husband of 12 years, Father to my 4 kids… my forever sounding board, risk taker, truth teller. We do business side by side with our very different strengths which seem to compliment one another in just the right ways.

Website: www.thelofthouse.co

Instagram: @thelofthouseco

Image Credits
@_ashleekay

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