We had the good fortune of connecting with Tawnya Fornerod and we’ve shared our conversation below.

Hi Tawnya, what do you attribute your success to?
This is a great question! It is simply connection.

Connecting with others in an authentic and personal way is how I have created successful businesses. In a world where everyone is trying to sell something I like to set myself apart. Asking questions about our customers and hearing their stories truly feed me. How did they get where they are? Where would they like to take their business? Then I see how I can fit into their lives and help them succeed. This may be by selling them our products or simply hopping on a call to share my years of business ideas. Selling is NOT always the point and it naturally comes down the road.

Alright, so let’s move onto what keeps you busy professionally?
I jump right in! I see the end result and do not think about the middle or how I am going to get there. I visualize what a business will look like years down the road and figure it out as I go.

I have learned about so many things in business because I have had to. I have my hands in it all to have a basic understanding of each component and then I find strong people and either bring them on board or hire them out. Surrounding myself with brilliant people who specialize in different parts of the business are key to growing and scaling any company.

The lessons in business are long and with each one I simply hold on & work through them. I am not afraid to pivot, make change or even fail. I am afraid of NOT changing and having a stagnant business that people are not interested in.

This brand is a special one and I see it going in so many different directions. I have big plans for it and I am excited to see where we are in a year, 3 years, 10 years and longer.

Focusing on connecting with our customers is my number one priority. Making people feel important, cared for and supported is the foundation of any business. I love connecting and helping others in business and Strip has become a fun outlet for that. We are so much more than a company supplying a product.

I am excited for what the future may hold and humbled by the support we have seen in only a year.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Denver! The culinary scene is so fun and I love eating out.

A nice neighborhood restaurant is always a fun spot, and I love Cativella! The ribeye is my favorite along with a greta bottle of red.

If it is a warm sunny day a beergarita, chips & guacamole are a must at Los Chingones.

My top pick is always to hop on my horse and take a friend on an incredible sunset trail ride in the mountains of CO. There is nothing like it!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Team!

I am humbled and honored to have a handful of amazing people by my side on this journey. A team that believes in the vision of the company and finds joy in it as much as I do.

My sweet husband, Roeland who is there for EVERYTHING and is my personal life coach. He hears it all and has the ability to weed through all of my thoughts and bring me back to center.

My right hand girl, Morgan who is by my side on the daily and makes every day even more fun! She finds so much joy in the smallest things and it is so fun to watch her grow as a young woman.

My birthday sister, Emily! She REALLY gets me and it may be because we have the same birthday. She is a machine and helps me with our social media and connecting with our customers. It’s an absolute honor to have her!

My dear friend, Leslie who helps me with anything and everything in the warehouse. She is one of the kindest, most sincere & loving person I know. She has jumped in to help with anything & everything we need as well.

I am also excited that my son, Lotus has decided to join the family business and I look forward to that adventure with him.

This crew has helped me grow to where we are today and without them I may still be in the back stocking and packing orders!

Thank you from the bottom of my heart!

Website: www.justthestrip.com

Instagram: justthestrip

Facebook: justthestrip

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