We had the good fortune of connecting with Uriell Carlson and we’ve shared our conversation below.
Hi Uriell, we’d love to hear more about how you thought about starting your own business?
Since I was a kid I’ve always known that I wanted my career to be as much a part of my professional life as it is my personal life. As an athlete who was originally struggling with my nutrition, I also found myself talking about food and nutrition with my friends all the time. After a couple of years of this, I had an “ah-ha” moment when I met someone who was working as a personal trainer and nutritionist and I realized that nutrition was my calling. Now, by combining my personal life as an athlete and mountain bike racer with nutrition, I have been able to build my business with a platform that focuses on nutrition for active humans.
What should our readers know about your business?
My mission at Inner Wild Nutrition is to help cyclists, runners and skiers know what to eat, without fad diets or short term fixes, so that they can revamp their relationship with food for a lifetime. With this approach, the thing that I’m the most proud of is that I’m able to give my clients the education to make nutrition decisions on their own, and that is when we see life-long changes. My path to get me to where I am today has been a series of trials and errors with extreme highs and lows. However, since I was able to take the leap and invest in my business in the sense of business coaches, I have been able to focus more on what I’m good at and not have to worry so much about which direction to go. Along the way, I’ve learned that it’s ok to mess up, change course, and start over. No one notices as much as I do, but the most important thing is to continue to focus on taking care of my people and myself. If I had the world stage, I would want people to know that nutrition doesn’t have to be complicated and it shouldn’t cause stress or emotional trauma. Instead, what we eat and the 100s of decisions we make around food every day, should (and CAN) fuel joy, health and happy humans. Everyone deserves that and it’s my mission to help as many people as possible achieve that.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m based in Breckenridge, so we would start here with a few home cooked meals and some time to settle into the altitude. We would eat grass-fed beef from Eagle Rock Ranch and make homemade sushi with wild-caught salmon and tuna from Sierra Gale Seafoods. I would take my friend to stock up on beautiful things from Annie at Wild Balance Jewelry and Nicole at DonLo Merchantile. From there, we would head to the mountains, of course! We would spend our days mountain biking the surrounding trails, such as Wheeler Pass and French Pass. Then, we would go down to Buena Vista to camp among the rocks and take in the sprawling sunset views of the Collegiate Range. We would get ice cream at Louie’s after a long day on the trails and we’d stop into Boneshaker Cycles to say hi to the crew and grab a Belgian waffle. We would end our trip with a drive over Cottonwood Pass and couple of days in Crested Butte – more bike rides, pizza at the Secret Stash, muffins and homemade soup from the local health food store, and long evenings sitting around the campfire with a spread of cheeses, local bread, and a giant green salad. There would absolutely be a river dip or high alpine lake dive somewhere in there as well. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be where I’m at without the coaches who have helped me along the way. So, my shoutout goes to my original coach, Shannan Monson, and my current coaches, Zander Fryer, Phiroze, and the entire HIC team. Entrepreneurship can be a lonely world, but these people have given me a community, supported many life-changing mindset shifts and they’ve helped me be able to have a bigger impact than I could have ever imagined.
Images 1,2,3 (with the client at the table, making peaches + rice cakes in kitchen + close up of food prep – Rachel Levin Photography Image 4 mountain biking – Cort Muller