We had the good fortune of connecting with Winter Wall and we’ve shared our conversation below.

Hi Winter, we’d love to hear more about how you thought about starting your own business?
I started Kebon after years of percolating on the idea that there should be a supportive, relational network for women-owned businesses globally. I have worked with many organizations that help women start businesses and champion that effort. It is essential. After the start-up stage, there is a drop off in support and up-skilling for those women who are really looking to grow and scale. Kebon is based on the three prong framework of scalability that includes access to market, access to capital and access to mentorship as the keys to business growth. From personal experience, I am convinced that when women succeed financially they re-invest in their families, in education, in healthy foods and in their community. Therefore, when more are successful, more communities will thrive. This is my inspiration everyday, to encourage the financial freedom, success and independence of women globally.

During 2020, my personal and professional life shifted in innumerable ways. My consulting business was severely impacted by the pandemic and I met the love of my life, got married and we started a family. It was a whirlwind that brought into focus what matters most to me. I want to align my intentions and attentions with my inspiration in a tangible and impact-driven way. Through many late night discussions and white boarding sessions, Kebon was born. We are focused on women-owned coffee businesses currently. Market access is sighted as the number one hurdle for our producer partners, so we built a sales platform at kebon.co to sell their amazingly high quality coffee to the US market. We began direct to consumer, because in 2020 loads of people were enjoying their coffee from home. Our consumers really resonated with our why, and were bowled over by the taste and quality of the coffees we offer. 2021 and 2022 are all about expansion into retail, wholesale, corporate partnerships and really growing our subscription business. When we grow, we are able to buy more from our producer partners, forward buy for upcoming harvests and be a part of the resiliency of their business growth.

As we grow we will flush out the second and third pillars of our scalability framework of access to capital and access to mentorship. There is enormous opportunity for our existing and upcoming producer partners to grow and we want to be there every step of the way. Because ultimately, when women do better, communities thrive.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started Kebon in 2020 to combine my love of incredible coffee with a deep passion for championing women. After twenty years in international development, I know one thing to be true: the most effective way to promote economic stability and sustainable livelihoods in emerging markets is to invest in women. Kebon is a platform to promote women-owned coffee businesses around the world. We offer the highest quality coffee, all from women-owned coffee producers. Through a direct-to-consumer subscription, and a growing presence in retail, restaurants, offices, hotels and more, we strive to grow the market share for our supplier partners because when women do better, communities thrive. We currently work with amazing women in Guatemala, Uganda, Honduras and Costa Rica and are constantly adding new coffees and sources. At Kebon, we truly believe the best coffee in the world starts with women.

Few things in the last few years have felt easy. With massive uncertainty, global supply chain fluctuations and shifting consumer demands, starting a new business in this climate has been exciting and daunting. Everything from paper prices to coffee availability is in flux, so proper planning and projecting are challenging, but we believe in the mission of championing women-owned businesses and know that our product is superior. The US coffee retail market is a $48billion+ market, populated by more discerning consumers than ever. Consumers are looking for intentionality in their purchases. Kebon cares deeply about the coffee supply chain, the integrity of the product and properly remunerating the women that work so hard. I am inspired each day by the women we get to work with, they are tireless and I want to be a worthy champion of their efforts.

What do I want the world to know? I want the world to get to continue to get know the faces and stories behind their favorite products. Many of us drink coffee everyday as an integral part of our daily routine. Understanding where their coffee comes from, if those farmers and producers are being paid properly and treated fairly and if women have access to ownership in the process, for me make the entire experience a rewarding and more delicious one.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Denver is my hometown, I grew up here and am back as an adult to raise my family because I adore this city. I’ve seen it grow up in so many ways and love to welcome people here! There are so many fun things to do and see. Olive and Finch is one my favorite breakfast spots, the Cherry Creek location is a fun place to start as shopping fans can walk around and check cute boutiques, big name stores and fun independent shopes-shout out to The Artisan Center, a personal favorite and Kebon retailer.

From there, the Botanic Gardens are a beautiful stop, then on to downtown for a Larimer Square and Union Station rendezvous. Rino is a must hit, I love the Denver Central Market for lunch or a snack, there is something for everyone. I always recommend people hop up to Boulder if they are here for a few days for a beautiful hike try Sanitas or Chatauqua and then a juice at Wonder a stroll around Pearl Street and dinner at Salt or Oak at Fourteenth. There is a laundry list of deliciousness, so you may need to stay for more than one meal!

Back to Denver, I would recommend the newly renovated Denver Art Museum and Meow Wolf experience, if feeling artsy. Comal Heritage Food Incubator is a top for me with a rotating menu of amazing food all crafted by refugees. If still hungry later, I love the Source for a stroll and a blow your mind Isreali meal at Safta or top notch sushi at Temaki Den.

LoHi is another fun neighborhood to poke around with cute cafes, shops and great restaurants. Try El Five or Linger for a spectacular experience and view of Denver and top off the evening with an ice cream at Little Man where half the fun is people watching in line:) Bring or rent a bike to get the full experience of Denver on the Cherry Creek path and beyond!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am grateful for many incredible humans who have poured love, challenge and attention on me to propel my personal and professional growth. But hands down, the most wildly encouraging human in my orbit for Kebon is my husband. He has been right beside me through every step of this ride. His unceasing optimism, drive and practical skill have propelled my vision and helped make it a reality.

Website: kebon.co

Instagram: @KebonCo

Twitter: @KebonCo20

Facebook: Kebon

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.