In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Bill Ludlow | Founder, CEO

EXPECT IT “Expect It” has been such a powerful mental theory throughout my life. I call it The Law of Expectation which states: “The degree to which you expect something to happen, WITH PASSION, it will.” Let’s break that down: Something – It’s up to you. What do you want? Degree – To what degree are you willing to commit to that something? Expect – How much do you believe that there is a probable occurrence? Passion – Can you generate a strong and powerful emotion? Happen – It’s magical. If you get behind your something, commit to it with a high degree, expect a high probable occurrence, and generate passion…. Happen, It will. Read more>>

Jessica Reed | Curator of second-hand clothing and housewares

Quality. I am very selective when I sourcing and inspect things three times over. I pass on anything with chips, cracks, scratched, holes or any other flaw unless it can be professionally repaired to like-new condition. I want these items to feel new to my customers and only bring home gently-used pieces. Some people have a stigma against second-hand or thrifted items and I want to remove the thought that it is just someone’s discarded ‘junk’. Read more>>

Ashley McGinn | Hairstylist & Salon Owner

For many decades, hairstylists were taught that time is money. The faster you can apply color, the more people you can see in a day, which leads to more money. I was told by my educators in cosmetology school that I wouldn’t be able to make a decent living if I couldn’t complete a full foil in 2 hours. I felt like I was going to be a failure because I was so meticulous with my color applications.Read more>>

Tabitha Panariso | Writer and Speaker

While humility and determination are both values that are significant to me, faith is what compels me in everything that I do.It is the essence of my work. And, it’s what gives me hope for the future and courage to run into it.By faith, I believe that God so loved each and every one of us that He gave His only Son, that whoever believes in Him should not perish but have eternal life. By faith, I offer up words online that I hope encourage and edify. Read more>>

Annie Booth | Jazz Composer & Pianist

Authenticity is something that I value greatly. I value it in my own art as I aim to create music – whether improvised or composed – in the most authentic way possible. When I get away from what I “think people want to hear” or what I “think people will be impressed by” and I double down on my most authentic expression, it tends to connect the most and be my best work.Read more>>

Meghan Maxson | Professional Organizer & Chaos Tamer

Integrity is definitely my most valued principle. Clients reach out to me because they are feeling overwhelmed and stuck. I’m very aware of how vulnerable clients may feel when working with a professional organizer because I’m helping them in their sacred and intimate spaces.Read more>>