It’s easy to get caught up in the day to day, but it’s important to stop and ask: what’s the end goal? Knowing where you are trying to go is step one in getting there and so we’ve asked some folks we admire to tell us their end goal and where they want to be by the end of their careers.

Kara Tolbert | Marketing Manager / Brand Designer

Well my plan certainly never included working in the cannabis industry, so trying to define an end goal for a career path that basically materialized of its own free will seems futile. In an industry with such vast growth potential I’ve learned how trusting my creative instincts and having the confidence to share out-of-the-box ideas can lead to many open doors. Read more>>

Phil Stancil | Musician

The end goal is sort of always changing for us. When we first started out as a band in our early 20s, the idea was to get a record deal, tour the world, become famous, make boatloads of money etc., but we didn’t really know what that meant or what it looked like as a reality. As we’ve gotten a bit older and more experienced, we’ve realized this scenario (thankfully) isn’t the only way to operate as a band. Read more>>

Bentley Armstrong | Junior Golfer

My ultimate goal is to be a World Champion and to be apart of the PGA. Read more>>