We had the good fortune of connecting with Caitlin Booth and we’ve shared our conversation below.
Hi Caitlin, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Sticking to a schedule and morning routine has been a very important factor that has contributed to my success. I took Ninja Selling a couple of years ago and got so much out of it. Not only did it show me how to create a morning routine but, it taught me the philosophy of building relationships, listening to the customer, and helping them achieve their goals. I stopped “selling” and learned how to create value for my clients instead. That and sticking to my routine has changed my career for the best.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe what sets me apart from others is my ability to empathize with my clients. I truly want the best for them and treat each client like they are one of my family members buying/selling a home. I got to where I am today by creating value for my clients instead of trying to sell them a product. I have tried many different sales approaches throughout the years and I finally realized that the best way for me to conduct business was to come from an authentic place. It wasn’t easy in the beginning. I struggled a lot and I knew that the traditional cold calling sales approach just wasn’t for me. I knew it would take time to get referrals and see past clients coming back to me, but it was worth the wait. I am also a Colorado native and very proud of it. I grew up in Basalt, just outside of Aspen and have lived all over Colorado. It truly is the most beautiful place and I feel grateful every day for what I do here. My parents also played a huge role in my success. They are both in the real estate industry and I grew up watching my mother work on straight commission. I was always and still am inspired by her work ethic. She showed me that women can literally do it all. I still call both my mother and father quite frequently if I need help solving a real estate issue! I overcame most of my challenges in my career by reading and learning. I read a book that really resonated with me called, “The 7 Styles”, by Bruce Gardner. Not only did it help me focus on the right lead generation for me, but it was a nice reassurance in my desire to sell differently. Just like anything else, there isn’t a “one size fits all” style of sales. Everyone is unique in their approach to sales and it’s imperative to find the right fit. While I am extremely grateful for all of the mentors and team leads that I’ve had throughout my career, my biggest lesson I’ve learned is that it’s important to follow your intuition. It’s okay to turn down what seems like a good career opportunity if it doesn’t fit within your goals and morals. It took a long time for me to find my “place” and I am so grateful for all of the hard lessons I’ve learned along the way. I want the world to know that my biggest driving force in my real estate career is the happiness I see in my clients when I am able to help them achieve their goals. I want to create value for them and be there for them every step of the way. It’s important for me to be there for my clients not only during our transaction, but far into the future as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend here for a week I would definitely make it a point to spend time both in the city of Denver and also some of our beautiful mountain towns. I personally love Cherry Creek North for restaurants. Quality Italian and Le Bilboquet are two of my favorite places to eat and Halcyon is a great spot for an after dinner drink. Larimer Square and RiNo are also iconic spots to visit while in Denver. If there was a good Red Rocks show, I would make sure to get tickets to that while they are visiting. Experiencing a Red Rocks show is unlike anything else and I am looking forward to the day where we can go again! Some of my absolute favorite mountain towns in Colorado are Aspen, Vail and Grand Lake. The Aspen valley is one of the most beautiful places in Colorado and there is so much to do for everyone! If I had company here in the winter season, I would make it a point to take them to either Aspen or Vail to ski. It is truly world class skiing just a couple of hours from Denver. Grand Lake is a wonderful place to visit during the summer months and again, has so much to offer for everyone. What is better than lake and mountains? I think to truly experience Denver and Colorado, you would have to spend a whole year here. There is so much to do in all of the different seasons. That is why people are flocking here!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate my shoutout to my two current team leads, Sean Nealon and Jaden Hanson.
Mike Larremore Paul Joyner