We had the good fortune of connecting with Edie Angela Fuertes and we’ve shared our conversation below.
Hi Edie Angela, why did you decide to pursue a creative path?
In the words of Yousef Khanfar, “Photography is my language; I only speak with my eyes. The camera is my passionate pen, light is my infinite ink, and film is my paper.” Growing up with my father, grandfather, and older brother as painters, I was constantly immersed in creativity as a child. I experimented with a variety of mediums along the way, but photography spoke to me louder than others. Through the camera’s gaze, the most ordinary instances came to life. Photography is the sealing of moments that otherwise would vanish, and because of this, it holds immense power. Photography invites me to interact and give meaning to the world that surrounds me — whether through vast landscapes or intimate portraits. With my camera, I share the innermost narratives of who I am, and also bring forth the narratives of others, as a witness and mirror.
Alright, so let’s move onto what keeps you busy professionally?
Although my primary focus is photography, my work incorporates a variety of mediums, like painting and graphic design. I relate to photography as an endless and undefinable craft. My work changes with me and reflects who I am at any given moment. The act of photographing is the pursuit of understanding my own identities. It allows me to create an honest conversation with the different parts of myself. I have been fortunate enough to bring my creative voice into my career as both a fine arts photographer and a digital marketer. My marketing journey began accidentally, as I was casually helping my musician friends make album covers, write press releases, and brand themselves. I realized that marketing was just as much an art-form as photography. In my photographs, I seek to convey the essence of my subject to the viewer or outer world. Marketing is built with the same intention — to serve as a conduit between a product and a consumer. Having a background as an artist gives me the tools I need to build unique and engaging content that stands out amidst the noise of today’s crowded social landscape. I currently work as both a freelancer and a Creative Project Manager at CTZN, a full-service branding, and marketing agency for e-commerce brands. CTZN is rooted in the idea of citizenship and radical participation in the world. We work with exceptional, heart-centered founders who are making an impact in one of three ways: by focusing on environmental sustainability, by creating disruptive and innovative products, or by having a major give back integrated into their business model. For me, marketing has been an amazing way to combine my many passions and talents in a centralized location. I love collaborating with brands and helping to bring their visions to life.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Firstly, the mountains! We’d grab our journals and cameras and take a drive up Boulder Canyon or Lefthand Canyon to a beautiful river spot. For a Denver city adventure, we’d go shopping on Broadway at Boss Vintage & Goldmine Vintage. Next, I’d take them to grab a drink at Union Station or at Denver Central Market and wrap up the evening with some live music at the Fillmore Auditorium or Red Rocks Amphitheatre.
Who else deserves some credit and recognition?
My brother and painter, Zach Fuertes, has been one of the most supportive people in my creative journey. The many conversations we’ve had about artists, the ways that he’s challenged me to own and know my artistic voice, and the ability to witness our growth from children to adults, has served as great encouragement for me. Contemporary Indigenous Artist and dear mentor and friend, Gina Adams, has provided me with a tremendous amount of support and learning during my college years (and beyond). The wisdom she shares with me allows me to discover the deep threads that exist in my art-making — ones that are alive with ancestors and rich with soil. My personal work is strongly influenced by Cuban-American artist, Ana Mendieta, who used photography as a way of reclaiming her roots and becoming one with nature. As a granddaughter of Cuban immigrants, I am strongly influenced by my family and culture. The vibrancy and playfulness of my hometown, Miami, is also a large inspiration for the work I make.
Other: CTZN: www.wearectzn.com
Edie Angela Fuertes