We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Jenn, Kelton, Dalton | Card Catalog

Similar to most things these days, the music business is a grind and what you put into it is definitely what you will get out of it. Music “outsiders” are probably unaware of the amount of time, energy and effort musicians put into the smallest details so that songs and shows come across as natural and seamless. Those details are what can make and break a band. Writing a song is like having several cooks in a kitchen and everyone has the same ingredients, but a different idea of the outcome or final dish. However, the music industry is constantly evolving and there are new platforms that emerge at every turn. It is fun and challenging to find the next outlet or the next ground to cover. Read more>>

Paul J. Marcotte | Photographer

One thing people outside of the industry are unaware of is that so many people and companies want to offer you “Exposure” for your work. Exposure is definitely a good thing but Photographic equipment is expensive and it is good to actually get paid whenever possible. Social media is where I get most of exposure. Read more>>

Chelsea Rhoads | CEO of IVEE; Craft Beer & Animal Lover

Within the veterinarian industry, there is a massive shortage of veterinarians and supporting staff. This shortage is predicted to last over the next 10-15 years. Over the last 10 years, pet adoption rates have continuously increased, and during the COVID 19 pandemic, these numbers have gone through the roof <insert dog roof sound>. Unfortunately, a seemingly great statistic is increasing the severity of the shortage and adding additional stress on an already under-staffed industry. In addition to finding their new forever homes, these pets need to find their ever veterinarian; to keep them happy and healthy. Since the start of the pandemic, many veterinarian clinics have seen a 15%+ increase in daily appointments. However, new adoptions aren’t the only reason for increasing the number of appointments. As more pet parents are home with their furry friends, they notice issues earlier and more often. Which again is one of those “good/bad” types of scenarios. Read more>>

Aubrey Mable & Kathleen Hooper | Musicians

We wear alllll the hats🎩. As independent musicians, we truly are on our own. We aren’t working with a label to support our efforts, and have built this business as a team of two until now. We do it all – email venues, book shows, create marketing materials, design, order, & sell our own merch, craft & edit our website, reach out for connections with brands and other bands, build community, write our own songs, and keep everything afloat. That being said, it’s been incredible to recently have the ability to hire our talented friends to support the growth and brand development of LVDY. And we’re inspired to write songs for them too. 😉 Another interesting peek into the music industry that we’re not sure people are aware of how is the industry has shifted and changed around compensation, or lack there of. People used sell CD’s and vinyls, play live shows, and have a variety of ways to make money. Read more>>

Aaron Hunn | Rapper & Songwriter

Self confidence is really key. If you don’t believe in yourself why would anyone else? As cliche as it is believing in the way YOU do things is paramount. No question. Read more>>